Throughout his 18 year tenure with FAO Schwarz, David Niggli has been involved in every aspect of merchandising and marketing for the toy retailer. In his current position of President and Chief Merchandising Officer, Mr. Niggli directs all merchandising efforts and provides strategic direction for the company.

Mr. Niggli joined FAO Schwarz as a buyer in 1987. In 1995, he was appointed Senior Vice President and was responsible for diverse new business and product development, strategic partnerships, store-line visuals, and the opening of FAO Schweetz, the candy division of FAO Schwarz.

In 1997, Mr. Niggli assumed the position of Executive Vice President of Merchandising where he successfully increased the exclusive and private lavel categories. In 2000, Mr. Niggli was promoted to Chief Operating Officer and Director of Merchandising, and in 2002, he was promoted to President.

During his tenure, Mr. Niggli has positioned FAO Schwarz as the premier retailer to launch new toy products. He was responsible for the development and expansion of FAO Baby, the toy store’s infant and preschool division. Prior to FAO, Mr. Niggli held buying positions at Macy’s, Gimbels and May Company in New York.