WIT New England:
Presentation with Lorri Browning Wednesday, September 14, 2005 ~ Pawtucket,
RI
Time: 6pm for networking, dinner
and speaker to follow Place: Hasbro Toys - 1027
Newport Ave, Pawtucket, RI Speaker: Lorrie Browning, GM, Infant
and Preschool RSVP:PLEASE
by September 7th
Topic for Presentation - ”Then and Now”
The toy and game industry, more than some others, is connected to and impacted
by consumer trends and marketplace shifts. What it takes to keep kids engaged
in the toy and game category has changed dramatically over the past 20-25 years,
as the consumer electronics and entertainment worlds have undergone radical
and dynamic marketplace shifts. Today, alternative media efforts are critcal
to the market mix, as TV spots may no longer be the most effective way to reach
the consumer. The ever-shifting consumer base, the retailer consolidation,
and the trends in media consumption reflect the constant need to monitor and
help shape the toy business over the next 10 years.
Lorrie Browning Lorrie Browning is General Manager, Infant/Preschool
and CreativePlay at Hasbro. In this role, Lorrie directs the strategy,
marketing and product development for Playskool, Tonka, Playdoh and Easy Bake
toys globally.
Ms. Browning has over 25 years of advertising and marketing experience working
on top brands for global companies. Before joining Hasbro in 1998, Ms. Browning’s
career was forcused on the advertising agency side of brand building.
Her introduction to toys came from managing the Hasbro account at Griffin Bacal.
Prior to that, Ms. Browning worked at
Ogily and Mather in positions of increasting responsibility directing the strategic
positioning and creative execution for brands
from leading companies such as IBM, Kimberly-Clark and SmithKline Beecham.
Dinner Includes • Garden Salad and rolls
• Chicken Marsala, Sliced Tenderloin
• Vegetable stuffed ravioli with marinara sauce
• Green beans and carrots
• Garlic mashed potatoes
• Dessert and drinks
Directions - Please try Mapquest.com
Hasbro is located at 1027 Newport Ave. Pawtucket,
RI.
There are two Hasbro buildings, one has Hasbro sign
and the other has Mr. Potatohead in front. Turn onto Hasbro Way, the
road between the two buildings. Park in the lot on the left and enter
from that parking lot.
