WIT New York Regional Chapter
Presentation: New Technology and Girl Power
Download the
presentation here
This download is a PowerPoint document, 1.2 MB
Monday, December 12, 2005 ~ New York, NY
6PM: Networking, Drinks and Hors d'oeuvres
7PM: Speaker, Paula
Silver, President/Founder
of Beyond the Box Productions
Place: North
American Bear Company ~ 902 Broadway, 20th Floor (between
20th and 21st Streets)
RSVP: PLEASE RSVP by December
11 online or via
email rstillerman@womenintoys.com
"New Technology and Girl
Power"
How to Get Your Toy to Your Target Audience Through New Media
Paula Silver is president of Beyond The Box, a creative entertainment marketing
and production company specializing in media that matters. Her latest breakthrough
marketing success, My Big Fat Greek Wedding, grossed over $250 million and
joins a list of campaigns that have changed the rules of marketing. One-time
President of Marketing for Columbia Studios, Paula Silver is a big picture-oriented
creative executive with a reputation for conceptual thinking that brings out-of-the-box
solutions to complex marketing, branding and packaging problems. Paula has
more than 20 years of experience in developing and marketing motion pictures.
At Disney she created the award-winning marketing campaign for Mr. Holland's
Opus, which revital-ized "grass roots" marketing for the industry
and helped the movie become a $90 million box office success. Among the campaigns
Ms. Silver has developed include such major hits as: Kramer vs. Kramer, Alien,
Tootsie, Ghostbusters, The Exorcist 3, The Big Chill, Gandhi, Jaws 3-D, Body
Double, Body Heat, Dirty Dancing, Fatal Attraction, Boyz 'n the Hood, My Girl,
Dracula, Prince of Tides and A League of Their Own, among others. A media lab
fellow, her company is currently looking at developing children’s media,
utilizing new technology delivery systems.
More on Paula Silver at www.paulasilver.com
RSVP
Pay online with automatic
RSVP by December 8:
OR
We will be taking checks at the door. Members
$30, Non Members $35. Checks should be made payable to Women In
Toys. Sorry, no cash accepted.
Questions? Email Robbie Stillerman at rstillerman@womenintoys.com
How to become a member of Women In Toys
Join WIT
now!
$100 Annual membership fee gives the following benefits
• Enjoy special airfare rates and discounts at national hotel chains.
• Receive discounts to the Women in Toys annual Toy Fair networking dinner
when you prepay, and a host of additional benefits.
• Have access to free first-time consultations on legal or safety matters.
• Receive free subscriptions to The Toy Book, Specialty Toys & Gifts,
and Playthings Magazines
• Increase your profile with a listing in our annual directory, an essential
resource guide.
• WIT12.12.05Find your next job through our job bank.
New WIT membership
If you are not currently a member of WIT, but would like to join
WIT now you may join WIT as follows:
Option A: $100 membership for the remainder
of 2005
or
Option B: $125 for 1-year membership
for 2006
free membership for the remainder of 2005 (this offer valid until 12/31/2005)
or
Option C: $200 for a 2-year membership
for 2006-2007
free membership for the remainder of 2005 (this offer valid until 12/31/2005)
> back to top
|
