Women In Toys Announces Highly Successful Portfolio Design Show

New York – 04/06/04 - The 2nd Annual Women in Toys (WIT) Portfolio Design Showcase, held this year at Javits during the New York Toy Fair, was a great success.

Anne Pitrone, WIT Design Show Chairperson and one of the founders of Women In Toys, states, “I’m very pleased to report that over 40 attendees reviewed the work of some of the Industry's top design talent in a venue designed to support innovation in design at all industry levels.”

Pitrone states, “By enabling our members to network at various levels throughout the industry, as well as giving ongoing focus to the countless contributions of our members who have been the "unsung heroines" behind many successful ventures, WIT brings confidence and opportunity to our members in this fast-changing industry.”

Comments from participants and attendees:

The Portfolio Review was a big improvement this year. The room was easier to find and there seemed to be more participating members. It was great for me and my colleagues at Fisher Price to visit one room and collect so much needed creative support. The WIT Portfolio Review is becoming an invaluable resource!"
Cindy Silva – Fisher Price Brands

We were very impressed with the high caliber designers we met in terms of quality and experience. We are looking forward to working with many of the group.

Women in Toys is to be congratulated for organizing such an event and assembling such a great group of participants.
Beatrice Pardo, Reuben Klamer Toylab

It’s a great opportunity to talk shop with other freelancers and meet the product managers who are here only once a year. It’s a big help.
Brenda Hardin, Brenda Hardin Design

It was incredibly energizing to spend time with some of my fellow freelancers. It always impresses me to see a room filled with such a variety of talent, who are all so willing to keep in step with the changing times in our world of toys.

Seeing the smiling faces of those representing the many companies who were willing to come and check out our portfolios was also very gratifying.
Connie Rossi, Soft Goods Designer and Faculty Member at FIT Toy Design

The Portfolio show was a great opportunity to meet new talent and resources. It's great for one stop shopping! You can find whatever you need soft goods and comic book illustration to doll sculpts and graphic design. There's something for everyone.
Tara Caccavo – Fisher Price Brands

As a freelance toy designer of over 15 years, having an opportunity like the WIT portfolio day is a dream come true. Women In Toys has made it possible for the freelance world to come together with potential clients creative teams to see our work and meet face to face speaking to them about their needs all at one time and in one place.

It was very exciting to get such a positive response from so many large toy companies interested in meeting some of us for the first time and some for the first time face to face.
Susan Stevenson HappyToy Designer

Women in Toys, a not-for-profit organization whose purpose is to provide a professional networking base for women working within the toy and related industries and to acknowledge and promote their achievements, For more information about WIT or to join, please visit us at www.womenintoys.com or contact us via e-mail: info@womenintoys.com WIT c/o TIA 1115 Broadway - Suite 1000 NY, NY 10010

For media information, please contact Diane T. Creston at: Crestonassoc@aol.com

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Creston & Associates Ltd.

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