Founding Creative Director
Be Super Creative
Delanie West currently serves as WIT Diversity & Inclusion Chair, as well as WIT Ohio Chapter Chair.
She is the Founding Creative Director of BeSuper Creative, a creative consumer product development and design consultancy. Delanie is a hands-on creative with experience leading award-winning product development, design, creative content, packaging, and global sourcing teams. A champion for creative entrepreneurial spirit, she is an advocate and mentor to many, and dedicated to the pursuit of innovative ideas.
Delanie is Partner and Chief Strategy Officer at Black Creatives, a global network of over 15,000 professionals in communications, media, advertising, technology and fashion. In this role, she is focused on positioning Black Creatives for future growth and responding to the need to match talent with the demand for industry opportunities across all sectors. Delanie also serves as Chief Operations Officer at Healthy Roots Dolls, supporting the innovative female-founded brand’s operations since 2018.
From 2013-2018, Delanie led product development and creative teams at AW Faber-Castell as VP of Product Development, Design & Creativity, and also served on the Faber-Castell US Executive Committee. She began her career at Wilton Brands, rising to VP GM Design & Product Development. Skilled at international manufacturer relations, Delanie has cultivated strong supplier vendor relationships. She spearheaded innovation and development of many major craft and art categories and has been a mentor to designers and developers throughout her career.