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Janice Ross

WiT President and Managing Partner

Brand Fresh Management

Janice Ross is the founder and Managing Partner of Brand Fresh Management and serves as volunteer president of Women in Toys, Licensing & Entertainment (WiT) and The WiT Foundation.

A multi-disciplined licensing and branding executive, she was named Game Changer in 2017 by License Global Magazine. With over 25 years of global experience in the consumer products and entertainment industries, Janice develops and executes innovative licensing initiatives, high-impact consumer product strategies, and retail programs for diverse brands.

Prior to founding Brand Fresh Management, Janice held top-level roles leading teams at powerhouse companies including American Greetings as Vice President of Global Licensing and Business Development, and LEGO/Create TV as Head of the Americas, where she co-produced successful direct-to-videos for the BIONICLE franchise.


Janice is a passionate and purposeful advocate for the advancement of women. Under her transformational leadership at WiT, the mission-driven organization has launched a number of high-impact initiatives, and has grown exponentially both in programming and member engagement. Serving a vast and diverse global community, WiT is committed to unlocking the full potential of women to drive innovation, creativity, exceptional teamwork, and a sense of purpose.


Janice received a bachelor’s degree in Psychology from UCLA. She is a mom to boy/girl Gen Z twins and resides in Los Angeles with her husband.

Janice Ross
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