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Posts by WIT Staff

How She Did It: Kate Karcher-Clark, Founder of YOTTOY

Guest Post by:  Kate Karcher-Clark, founder of YOTTOY Productions, Inc. My passion for toys and design came at an early age in Memphis, TN, as the youngest of six children with a resourceful mother. As a child, I shopped with my mom and noticed all of the beautiful stuffed animals in “fancy stores” and longed…

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Five Musts for Making ‘Magic’ on Social Media

Guest post by: Alison Grand, Founder and President, Grand Communications, Inc. Previously published on www.grandcommunications.com. Whether it’s for a $1 billion+ preschool brand, a top-rated TV series or a thriving toy, tech or consumer products company, following these basic guidelines will help you build and maintain an active and engaging social media presence that makes…

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WIT Empowerment Day 2018 – Our Best One Yet!

Our 6th WIT Empowerment Day is in the books! Feedback is still coming in from mentors and mentees alike, and we couldn’t be happier to hear from so many about what a powerfully enriching day it was. With 25 simultaneous one-on-one mentor sessions with industry experts, dozens of private product pitches with Hasbro, Spin Master,…

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Innovation and Inventors are Trending – Especially Kid Inventors!

Guest Post: Mary Couzin is Founder and President of Chicago Toy & Game Group, and hosts a series of events each November celebrating play and innovation. Mary was honored with the inaugural Elise Lachowyn Mentorship Award at the 2017 Wonder Women Awards Gala and in 2009 for Women in Toys Entrepreneur Award.     With…

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How She Did It: Q&A with Moonlight Inventor, Natalie Rebot

  Natalie Rebot is the inventor and founder of Moonlight World, Inc., and the creator of the Moonlight Storybook Projector, a product that turns any mobile device into a magical storytime experience. We were inspired by Natalie as she shared her story as our keynote speaker at WIT Empowerment Day this month. To learn more…

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Behind the Curtain of Toy Manufacturer Concept Selection

Guest Post by: Adam B. Hocherman, VP, New Business Development at PlayMonster     While toy manufacturing companies are comparatively fun places to work, in fact, there are still processes in place.  Decisions about what, when and how to license an external product concept are not made haphazardly! So, wouldn’t it be helpful to know…

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When Two Become One – The Everlasting Relationship Between Toys and Licensing

Guest post by Anna Knight, BLE Brand Director   We’re just over a month away from Brand Licensing Europe and we’re really excited about the content at this year’s show from a toy industry perspective. Traditionally, toys and licensing have crossed over for many, many years: we are led to believe that the first ever licensed product…

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Why Keeping Your Big Idea Secret Is a Bad Idea

Guest post by Gina Waldhorn, President of Quirky   On your entrepreneurial journey there comes a moment – many moments in fact – when we’re asked “so what’s your idea?” Your heart stops. You start to think: Who is this person, really? Can they be trusted? Who’s listening at the table next to us? Do…

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