This post originally appeared on The ToyBook and has been reposted here with permission. by Nancy Zwiers, co-chair, WIT Empowerment Day WIT AND WALMART TEAM UP TO HOST THE ANNUAL MENTORING EVENT Women in Toys, Licensing, and Entertainment (WIT) will be holding its seventh annual Empowerment Day on Oct. 1. The day is dedicated to…

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Our 6th WIT Empowerment Day is in the books! Feedback is still coming in from mentors and mentees alike, and we couldn’t be happier to hear from so many about what a powerfully enriching day it was. With 25 simultaneous one-on-one mentor sessions with industry experts, dozens of private product pitches with Hasbro, Spin Master,…

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Guest Post by: Adam B. Hocherman, VP, New Business Development at PlayMonster     While toy manufacturing companies are comparatively fun places to work, in fact, there are still processes in place.  Decisions about what, when and how to license an external product concept are not made haphazardly! So, wouldn’t it be helpful to know…

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WIT Empowerment Day 2017 was nothing short of uplifting and motivating! Knowledgeable mentors, productive product pitch sessions, and an inspirational keynote from Creata founder, Norma Rosenhain, all added up to a day of incredible

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