Licensing
When Two Become One – The Everlasting Relationship Between Toys and Licensing
Guest post by Anna Knight, BLE Brand Director We’re just over a month away from Brand Licensing Europe and we’re really excited about the content at this year’s show from a toy industry perspective. Traditionally, toys and licensing have crossed over for many, many years: we are led to believe that the first ever licensed product…
Read MoreSelf Produce or License Your New Concept: Two Roads Diverged in a Yellow Wood
So you’ve come up with a great concept. A new character or storyline, maybe a toyetic property or even a new invention. It’s got all the elements of a sure-fire hit. NOW WHAT?
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