Join us on October 1st, 2018, in Dallas, where top industry experts will help female entrepreneurs take their business, product or concept to the next level! Get one-on-one mentoring from the best in the business, who will share important trends and insights, and provide you with invaluable education, support, and guidance. WIT Empowerment Day is made possible in part through the generous support of The Toy Association.


Meet face-to-face in private pitch sessions with Walmart buyers across multiple categories, and Inventor Relations executives from Hasbro, Spin Master, PlayMonster, Jazwares and Basic Fun! for feedback and licensing opportunities. To be eligible for Walmart pitches, your product must be currently sold online or in stores. To qualify for all pitches, your company must be women-owned or women-led.


Meet one-on-one and learn from top industry experts in over 20 areas of specialty at Speed-Mentoring Info Sessions. Get important insights from a Walmart buyer panel, and learn what toy companies are looking for in the “Be An Inventor” panel, with product acquisition executives from Hasbro, Spin Master, Play Monster, Jazwares and Basic Fun! Learn best practices at educational sessions on Social Media/Influencers, Google & Facebook Advertising, and Licensing 101. Click here to view all speakers and industry expert mentors.


Have questions? Click here to get more details about Empowerment Day.


Monday, October 1, 2018


8:00 AM – 5:00 PM


Fall Toy Preview® at Dallas Market Center


This is a free event for WIT members only.

SCHEDULE  – Subject to change


7:45 AM Registration Opens
8:00 – 8:30 AM Light Breakfast & Networking
8:30 – 8:45 AM Welcome, Introductions, Overview of Day
8:45 – 9:15 AM Inventor Panel (Open to all Fall Toy Preview registrants)
9:15 – 9:45 AM Walmart Buyer Panel (Open to all Fall Toy Preview registrants)
9:45 – 10:00 AM BREAK
10:00 AM – 1:00 PM Walmart & Toy Company Pitch Sessions // Speed Mentoring Info Sessions
1:00 – 2:00 PM Lunch & Networking – Generously sponsored by Hasbro
1:30 PM Keynote Speaker
2:00 – 4:00 PM Toy Company Pitch Sessions // Hasbro, Spin Master, PlayMonster, Jazwares, Basic Fun!
2:15 – 4:15 PM Educational Sessions

  • WBENC Certification
  • Social Media
  • Facebook/Google Ads
  • Licensing 101
4:15 – 4:30 PM BREAK
4:30 – 5:00 PM Sharing, Feedback & Empowerment Day Recap
5:30 – 7:30 PM Cocktails & Connections Networking Event

Pitch products to Walmart buyers, or products and concepts to top toy companies Hasbro, Spin Master, PlayMonster, Jazwares and Basic Fun! for feedback or licensing deals.

Register early – Limited pitch sessions available!


Learn more in one day than you ever thought possible! We’ll get you prepped and ready to pitch with our Learn the Ropes Webinars. Login to your WIT Member account to watch Empowerment Day 101 webinar, recorded on June 25.


Get your concept or business off the ground or to the next level while making priceless connections. This is a once-a-year opportunity you cannot afford to miss.

Who Should Go?

Entrepreneurs, start-ups, small manufacturers, inventors, designers, consultants, freelancers, and any women wanting to take their play product, concept, idea or business to the next level.

What Can You Expect?

Expect to grow your business and your career, both professionally and personally. Join us for an intimate and highly educational day of insights, inspiration, opportunity, and actionable ideas. Participate in Private Pitch Sessions, Speed-Mentoring Info Sessions, Panel Discussions, and unrivaled opportunities to network with industry thought leaders.

How to Prepare

Learn the Ropes Webinar Series: WIT EMPOWERMENT DAY 101

Learn everything you need to know to prepare for Empowerment Day. Hosted by Co-Chairs Nancy Zwiers and Deb de Sherbinin.


Date: Monday, June 25, 2018
Time: 12:00pm – 1:00pm EST
Location: Online—Join us from anywhere!



Visit the WIT Empowerment Day FAQ page for additional information.

Who Will You Meet?
Walmart Toy & Game Buyers

Inventor Relations Executives

Licensing And Financial Agents

IP Attorneys

Crowdsourcing Companies

Product Development & Manufacturing Experts

Manufacturing & Packaging Experts

Marketing/PR Consultants

Ecommerce & Sales Experts

Product Testing & Safety Experts

SBA Representatives

Trade Organizations (TIA, ASTRA)

Here’s what past attendees had to say:
Register early – Limited pitch sessions available!

Unwind, mix & mingle over delicious food, drinks, and great networking with other Empowerment Day participants and Fall Toy Preview attendees and exhibitors. Takes place immediately after Empowerment Day, and open to all – WIT members and non-members. TICKETS ON SALE NOW.

WIT Learn the Ropes Webinars are generously sponsored by the Nancy Zwiers Empowerment Fund.

Knowledge is power! Join thought leaders to learn about timely topics in the toy, licensing and entertainment industries. Get important insights, best practices, and tips for success. These interactive webinars offer you the chance to ask questions and connect with our expert hosts. Join live or view archived webinars at your leisure.

Webinar Archives

All live webinars are recorded and available to members at any time in the Learn the Ropes Webinar Archives. You must be logged in and a current WIT member to access the archives.

2018 WIT Empowerment Day 101

Recorded on Monday, June 25, 2018


Presented by:
Deb de Sherbinin – Principle, Perk Consulting
Nancy Zwiers – EVP & Global CMO, Spin Master


2018 WIT Empowerment Day 101

Toy Safety 101

Recorded on Tuesday, May 15, 2018


Presented by:
Will Cusey – CPSC Deputy Small Business Ombudsman


Toy Safety 101: Navigating the Complex World of U.S. Product Safety Requirements

Build a Winning Media Plan

Recorded on Tuesday, April 24, 2018


Presented by:
David Becker – President, Blue Plate Media Services


Build a Winning Media Plan to Drive your Retailer Sell In and Consumer

eCommerce 101

Recorded on Wednesday, November 15, 2017


Presented by:
Matt Phillips – Executive Director, Tier 1


The World’s Product Catalog & How to Leverage It

The Internet of Toys: Kids, Connected Toys and Smart Homes

Recorded on Tuesday, October 18, 2017


Presented by:
Michele Martell, Esq. – Martell Media House


What You Need to Know in a World of Connected Toys and Smart Homes

Get Started on Kickstarter

Recorded on Tuesday, September 12, 2017


Presented by:
Julio Terra – Director of Design & Technology Outreach, Kickstarter
Julie Kerwin – CEO, IAmElemental


Best practices for crafting a great Kickstarter campaign, strategies for community outreach and engagement.

2017 WIT Empowerment Day 101

Recorded on Tuesday, June 20, 2017


Presented by:
Deb de Sherbinin – Principal, Perk Consulting
Nancy Zwiers – CMO, Spin Master


Learn how WIT Empowerment Day will help take your product and your business to the next level. Join Empowerment Co-Chairs Nancy Zwiers and Deb de Sherbinin to get critical insider tips and advice on what to expect and how to prepare to make the most of your Empowerment Day experience.

Toys to TV: Turning Your Toy Concept Into an Animated Series

Recorded on Tuesday, April 25, 2017


Presented by:
Rita Street – Executive Producer and Indie Development Artist at Radar Cartoons, LLC.


Rita Street has done what some say is impossible; she’s turned a doll design, a multi-player game and soon, a vinyl toy concept, into TV shows. This busy executive producer and development artist has sold 16 shows in the last ten years, five of which have made it out of development and into production. Her secret? Listening to buyers’ one request—give me a unique hero that kids want to be like or have as their best friend.

Watch this WIT Learn the Ropes Webinar and get the inside scoop on Rita’s development system including:

  • Toys & TV: A Hybrid Relationship That Sells & Why
  • Buyers Want Unique Heroes: Here’s How To Write A Smashing Character Bio
  • Loglines: Learn to Luv ‘Em
  • Episode Springboards: How To Make Them Engaging
  • The Ultimate Toys-to-TV Bible
  • The Pitch: How to Knock Your Toy-to-TV Pitch Out of the Park

A Licensing Case Study - Whatif Monster

Recorded on Tuesday, March 28, 2017


Presented by:
Michelle Nelson-Schmidt – Founder, MNS Creative
Kelli Coucheé – Account Director, UBM Global Licensing Group


Learn about Michelle Nelson-Schmidt’s (founder of MNS Creative) journey to developing a successful licensing program. We’ll explore each step of her journey, from her brand’s debut at Licensing Expo and her first licensing deal, to her full-blown licensing program that now extends to products on Walmart shelves. Kelli Coucheé, Account Director with UBM’s Global Licensing Group, will offer insight into Licensing Expo, how she helps emerging brands launch their own licensing programs, and how you can benefit from attending or exhibiting at Licensing Expo.

Millennial Parents - Unlocking the Potential of the Next Generation of Family Consumers

Recorded on Tuesday, January 31, 2017

Presented by:
Kristen McLean – Director, New Business Development, Nielsen Book | Entertainment

Baby Boomer Generation they are replacing which has implications for the choices they are making for their children on everything from clothing and toys, to digital content and even what they eat for dinner. Come join Nielsen Book’s Director of New Business Development and resident Children’s expert, Kristen McLean, as she shares highlights from Nielsen’s recent Global Millennial research, draws a picture of the key drivers for this generation, and helps WIT members connect the dots so they can optimize their strategies for connecting with this increasingly important consumer group.

First Annual WIT Membership Meeting Webinar

Recorded on Wednesday, December 7, 2016

Presented by:
Ashley Mady, WIT President
Mary Kay Russell, WIT Executive Director
Deb de Sherbinin, Empowerment Co-Chair
Amy Good, WIT Staff
Peg Prom, WIT Staff

WIT members around the globe are invited to join us for our Annual Membership Meeting webinar. You’ll meet the WIT Staff and hear from Board Members about new programs and initiatives, and how you can get more involved in WIT.

JazWings – Make It Real

Recorded on Tuesday, October 25, 2016

Presented by:
Karen Kilpatrick, Vice President of JazWings, Jazwares
Luis Ramos, Associate Counsel of JazWings, Jazwares
Evelyn Fornell, Digital Marketing Specialist of JazWings, Jazwares

Calling all creators, innovators and inventors! Join us for this exciting webinar and learn about an incredible opportunity to partner with global toy and entertainment company, Jazwares, and their incubation arm, JazWings, to launch or build your brand. Meet Vice President, Karen Kilpatrick, and find out about JazWings’ team of passionate industry professionals who support independent creators, and its supportive community of creators, innovators, inventors, and fans who want to have a say in “the next big thing.” Learn how JazWings helps launch and grow new or young brands, from crowdfunding through manufacturing, distribution, content creation and retail placement.

How to Legally Protect Your Brand, Product or Invention

Recorded on September 20, 2016

Presented by:
Ashly Sands, Esq. – Epstein Drangel LLP
Kimberly Klibert, Esq. – Epstein Drangel LLP

Protecting Playtime. An interactive webinar with two attorneys who develop and implement Intellectual Property protection and enforcement strategies for everything inside the toy box, outside the toy box, and for the toy box itself.

Licensing 101

Recorded on August 24, 2016 

Presented by:
Lisa Shamus – Executive VP of Commonwealth Toy, and CEO, Lisa Shamus and Associates
Kelli Couchee – Account Director, UBM for Licensing Expo and Brand Licensing Europe

The licensing business has changed dramatically over the years, and consumers and manufacturers are much more brand conscious than ever before. Tune in and get professional insights and knowledge on the basics of obtaining a license to use for your product, and to understand how a license agreement works for your product or invention.

Empowerment Day 101

Recorded on June 16, 2016

Presented by:
Deb de Sherbinin and Nancy Zwiers – Empowerment Day Co-Chairs

Toy Industry 101

Recorded on January 20, 2016

Presented by:
Nancy Zwiers – CMO, Spin Master

5 Must Have Skills to be a Dynamic Presenter

Recorded on October 21, 2015 

Presented by: 
Stacie Speaker – Stacie Speaker Coaching, Founder

There are many opportunities to do live presentations to internal teams, to clients, or to buyers for your product line. Being in front of a room or even thinking about it can cause unsettling feelings of worry, nervousness and fear or it can even create negative thoughts. Special Guest, Founder of Stacie Speaker Coaching, Stacie Speaker will share 5 must have skills to be a dynamic presenter. Join us to learn how to engage an audience in your next presentation.

The Licensing Landscape

Recorded on March 18, 2015 


Presented by:
Nancy Zwiers -Founder and CEO, Funosophy, Inc.,


Special Guest: 
Marty Brochstein – Senior Vice President Industry Relations and Information, LIMA, 

Upcoming Webinars

Check back soon for next webinar. 

Welcome to WIT’s Job Board. Post, search or browse employment opportunities in the toy, licensing and entertainment industries.

Job Listings 
Browse or search the latest employment opportunities.
Post Job Openings
Post your job opening here.

Traveling to another city? Tell us where you’re going and we’ll connect you to WIT members worldwide for a coffee, a meal, or just a chance to see a friendly face. The WIT Concierge Service is a members-only benefit, so you will be prompted to log in to your WIT account to submit the Concierge Service form.

Let WIT connect you with expert industry speakers on a wide variety of topics in toys, licensing and entertainment.

Speakers are available for keynotes, conferences, panels and webinars on the following topics. Email Speakers@womenintoys.com for more information or to be connected to a speaker. Online bio’s coming soon.
  • Branding, Marketing & PR
  • Gender Stereotypes
  • E-Commerce
  • Financing Your Business
  • Safety & Compliance
  • Industry Trends
  • Innovation & Technology
  • Intellectual Property
  • Leadership
  • Licensing
  • Maker Movement
  • Manufacturing
  • Millennial Marketing
  • Personal Branding
  • Product Design & Packaging
  • Retail & Sales
  • Social Media
  • Toy & Game Invention

Are you an expert speaker in one or more of the topics above? Apply to be a featured in our Speakers’ Bureau.