About the Role
Position Overview
The Marketing Manager at Women in Toys, Licensing & Entertainment (WiT) is responsible for leading
and executing strategic marketing and communications initiatives that drive awareness, engagement,
and community participation.
This role combines both strategic oversight and tactical execution. A successful candidate must be
highly cross-functional — someone who can lead and also complete hands-on work independently.
Qualifications
●7+ years of experience in integrated marketing, digital strategy, or program management
●Proficient with digital tools including Google Suite, Zoom, Mailchimp, Slack and Canva
●Familiarity with Monday.com, JotForm and Survey Monkey
●Excellent written and verbal communication skills
●Highly organized; Demonstrated ability to manage timelines and cross-functional workflows
Schedule & Location
●Full-time, remote position. Must be U.S. based.
●Monday through Friday, 8am - 5pm with occasional evening or weekend hours
●Potential travel as required
Requirements
Key Responsibilities
Develop and oversee an integrated marketing strategy that unifies all channels—including
digital, social, email, events, and content—under a cohesive and measurable framework.
Digital & Social Media Strategy
●Develop strategy for WiT’s digital presence across LinkedIn, Instagram, Facebook, and Slack
●Strategize and direct monthly content calendars
●Review and approve posts for branding and tone consistency
●Lead engagement and community-building activities
Email Marketing & Communications
●Ideate, draft and edit weekly and dedicated e-blasts
●Align email content strategy with ongoing social media and programming themes
●Coordinate visual asset integration and approval workflows
Slack Channel Management
●Set up and monitor Slack channels for events, chapters, and internal communication
●Schedule relevant reminders and moderate conversations for tone and appropriateness
Creative, Content & Copy Oversight
●Strategize annual programming themes and develop monthly content calendars
Review creative assets and copy for brand consistency and voice
●Ensure alignment between creative content and strategic goals
●Coordinate content review and approvals with internal stakeholders
Program & Community Event Marketing
●Plan, host, and moderate virtual programs including webinars & workshops
●Manage webinar logistics including vet speakers, prep calls, scripts, and audience engagement
Public Relations & Press Communications
●Write and distribute press releases for key announcements, events, and initiatives
●Collaborate with external media contacts and outlets to amplify WiT’s visibility
●Maintain and update press lists and ensure messaging aligns with overall brand strategy