About the Role
As the Senior Packaging Designer in our Activity and Collectibles division, you will collaborate with the packaging design team across multiple designated brands in designing cost-effective, attractive, functional, and safe packaging for our consumer products. You will be responsible for assisting in the conceptualization, design, and execution of prototypes for attention-grabbing packaging materials, using design elements such as shape, color, graphics, and typography to create packaging that resonates with our target markets. In your role you will influence all consumer facing design initiatives in our packing department for assigned brands.
What you will do:
Supports the Packaging design Director throughout the design process (including brainstorming, design, prototype development, and production)
Develop innovative packaging design systems that are functional while also maintaining the aesthetics and brand integrity to meet packaging objectives
Evaluates packaging designs for fit, structure, function, suitable materials, quality, cost effectiveness, manufacturability, transportation, industry best practices, and high standards of the brand
Evaluates consumer and market trends for packaging materials
Responsible for managing time-line requirements and maintaining schedule to support production
Prepare sketches of ideas, detailed drawings, and artwork, using Adobe Creative Suite
Work collaboratively to develop and implement strategies across product lines
Provide updates on current projects with both national and international teams
Regularly attend meetings with cross-functional departments
Collaborating with cross functional departments to produce functional, yet eye catching products
Brainstorming packaging ideas using hand sketches, verbal cues, words, and design software
Ensuring packaging designs accurately represent the company’s brand
Packaging die line template creation or modification
Completing final mock-up designs using computer modeling software
Prepare submissions for licensor approval
Follow workflow and sign-off protocols to ensure final deliverables are error-free
Prep final files for production and work with the production team on specifics such as Pantone matching, proofing, etc.
Responsible for approval of print proofs and samples (FEP’s) before going into production
Organize and maintain project and digital archives
Take ownership of managing the design & development process to make sure the deadlines/deliverable dates are met
Take ownership on various packaging projects and work with outside vendors to help execute as needed
Bring cohesion between available packaging materials and the aesthetics and functionality of the final product
Perform other duties as assigned
What we are looking for:
Bachelor’s degree in Graphic Design, art, industrial design or related field.
6 years of package design experience in consumer packaged products. Toy Packaging Design a plus.
Experience working with style guides and mock ups
Strong graphic design skills
Working knowledge of printing processes (4 color, spot colors, mechanical preparation, paper stock, and file formats)
Clear understanding of print expectations, including, bleeds, die lines, retouching, formats, resolution, etc.
Exhibit interest and proactively gains knowledge of the current trends/innovations as well as an understanding the competitive marketplace in the toy industry
Computer proficiency in Microsoft Office & G-Suite
Strong proficiency in adobe creative suite (illustrator, photoshop, and indesign)
Able to work cross functionally and reciprocally with multiple departments
Proficient project management skills