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Sr. Marketing Manager

Cloudco Entertainment

United States

Job Type:

Full Time

About the Role


The Senior Marketing Manager role is for a creative individual with fantastic interpersonal skills and strong leadership who will work closely with internal marketing, licensing and content teams, as well as international licensing agents to communicate and execute the marketing strategy for Cloudco Entertainment brands. The Senior Marketing Manager will help to position Cloudco Entertainment brands for optimal brand exposure, and report to the VP of Marketing while collaborating in a fast-paced environment with our internal teams.

Location: Remote. Or Hybrid if based in Cleveland, OH or Los Angeles, CA.

· Create and develop 360 marketing strategy for key international territories and craft campaigns that integrate key global marketing messaging into product offerings.
· Analyze market research on needs and desires of consumers and target audiences in various territories via tools like Meltwater, market research studies or focus groups. Effectively interpret data and apply to future campaigns and promotions.
· Maintain effective working relationships with licensing team and global agents to ensure that brands are well represented in key territories.
· Maintain an ongoing analysis of the competitive landscape.
· Craft impactful and relevant editorial guidance for press releases, interviews, and media alerts and supplements.
· Craft sales-ready tools, including market-facing presentations to be used by licensing team and agents.
· Internal reporting and other duties as assigned.


Required Education: Degree in Marketing or related field.

Required Length & Type of Experience:

· 3-5 years of marketing experience in toy and/or kids entertainment industry.

Knowledge, Skills & Abilities:

· Professional mastery of developing and presenting franchise/brand strategies and marketing presentations.

· Strong understanding of retail landscape and emerging trends.

· Must have the following skills/knowledge - Powerpoint, Keynote, Canva.

· Detail-oriented and highly organized.

· Excellent verbal and written communication skills and professional, resourceful, pro-active, and helpful demeanor.

· Strong collaboration skills.

· Ability to work independently, manage large workloads, and keep deadlines.

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