Our South Florida chapter was treated to its first Lunch & Learn event last week with a panel focused on licensing, hosted by Jazwares at their headquarters in Sunrise, Florida. Attendees came from near and far and included a mix of veterans and those new to the industry, from brand owners to agents and toy company executives.
How to Pitch an Emerging Licensing Program was moderated by Karen Kilpatrick, VP of JazWings, and included panelists Laura Zebersky, CCO of Jazwares, Ashley Mady, president of WIT and founder of Brandberry, and Steven Heller, Esq., founder of The Brand Liaison, who shared great insights, behind-the-scenes decision-making considerations, real-life stories and best practices.
A common theme that emerged from the panel is the importance of knowing who you’re pitching to, being prepared with the right materials, and “wowing” your potential partners with your uniqueness, ability to fill a whitespace, momentum, and metrics. The panelists emphasized the importance of timing, persistence, finding the right partners, and knowing that as every brand is different, every brand’s path is different.
Lunch and great networking rounded out the afternoon. Thanks to Jazwares for hosting a fantastic event!
For a list of upcoming events, visit the WIT events calendar.