Founder and CEO, Good Play Guide
Amanda has a PhD in neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years experience working with children and families. Widely considered as the UK’s go to expert on play, toys and child development, she combines her theoretical knowledge with a refreshingly pragmatic approach to family life, that resonates both with parents and professionals. Her book ‘Play’ was published in May 2105 and has been translated into two different languages with extracts being published in the USA’s Toy Industry Association’s Genius of Play initiative, for which she is an ‘expert ambassador’.
Amanda is regularly in the media, continues to take an active role in research, and is often involved in government policy around children’s issues - recently presenting her Balanced Play Pyramid at the European Parliament.