Membership  /  Chapters  /  International Chapter Chairs  / Christine Pagani

PHOTO PROFIL sept19

Christine Pagani

France

Founder and Director, 123 Conseil

A solid and extensive experience of Strategic & operational Marketing & Trade Marketing, & more than 30 years of expertise in the Toys & Games business, acquired in different International and local environments:

  • Marketing Director, HASBRO France, I have driven, lead & support the fundamental evolution to the brand strategy: NERF, PLAYDOH, MONOPOLY … and started the digital transformation
  • Channel development Director, HASBRO France, I have set up this new department, very strategic which mission was to develop multiple partnership approach with retailers, TV channels and key licensors
  • Marketing Group Manager, for full boys & girls HASBRO portfolio, main contribution = success of phenomenons as Beyblade, Petshop, Action Man …
  • Brand Manager Hasbro, Orli jouet, Berchet, from « Go to market » strategies to portfolio and product development

Since 2015 , Founder and Director of 123-Conseil.  Strategic consultant for = EPOCH , ALPHA Group, TOMY, FUNRISE, COROLLE, PANINI etc…