Jennifer Bennett is the Senior Director, Entertainment Partnerships & Licensing at Mattel, and was a 2017 Wonder Women Awards Winner. Read Jennifer’s full bio here.

What is your single best piece of business advice?
Don’t be afraid to say “I don’t know.” Sometimes it’s one of the smartest things you can say. That said, do follow up to find and convey the answer!

What do you do during the first hour of your business day and why?
I try to get to the office one hour before my first call or meeting so I can focus solely on returning email without interruption.

What is your favorite productivity tip?
I think it’s challenging and unrealistic to be truly productive and efficient every hour of a 10-hour day. Determine your “peak hours” and use those to get your most important work done. I’m a morning person, so I use that time to focus on the most time sensitive and important projects on my plate. I also try to set my most critical calls or meetings before noon.

What advice would you offer women wishing to break into the licensing industry?
Thoroughly research a company/executive with whom you’re interviewing, read everything you can, network, join industry organizations. Also, I used to ask to sit in on calls or meetings as a silent observer so I could listen and learn. I found the strongest leaders and mentors were very supportive of that.