Johanna Lopez WIT Stories

How long have you been a WIT member?
March 2017, I’m a new member.

What is your single best piece of business advice?
Enthusiasm, perseverance and communication will lead you to achieve your goals. Also, pay attention to every detail, the detail you didn’t pay attention to will become your worst mistake and mistakes cost money.

What do you do during the first hour of your business day and why?
I concentrate on urgent matters that need to be prioritized and work on it until it’s done.

What is your favorite productivity tip?
Focus and don’t let yourself be distracted until you finish your goal. Don’t leave for tomorrow what can be done today!

What drew you into the toy industry?
I had my corporate law practice and I became fascinated by the fast pace, diversity and fashion of the toy business. Inadvertently, I started spending more time in the toy industry than in corporate law and ended up working full time in the toy industry.

What unique challenges does the toy industry present?
Every year is something new pricing, manufacturing, retailers terms, you always need to be ahead of the game and prepare for the new challenges.