Pictured:  Sujata Luther, SVP, Consumer Insights  Photo:  Carol Dragon/Nickelodeon. ©2014 Viacom International, Inc..  All Rights Reserved

Sujata Luther is the Executive Vice President – Consumer Insights at Nickelodeon, and she was a 2017 Wonder Women Awards Nominee. Read Sujata’s full bio here.

What is your single best piece of business advice?
There is always a solution to a problem. Persist and you will find the answer, and don’t give up. If one path gets blocked, recalibrate, find a new path. ‘Eureka’ moments only happen when you keep digging for the answer. And don’t overcomplicate the issue….keep it simple.

What do you do during the first hour of your business day and why?
Develop my list of things I need to accomplish. I check in on the list a few times through the day, to remind myself to focus, not to get distracted by events, meetings, phone calls etc. And, through the day, I check off the list as I complete the task. It really is rewarding and fulfilling, at the end of the day, to see the check marks! (And, alas, those items that don’t get a ‘check’ get carried over to the next day!)

What is your favorite productivity tip?
Meditate for 10 minutes during the day. It helps clear the mind, focus and de-stress.

What advice would you offer women wishing to break into the licensing industry?
The 4P’s …. Passion, Perseverance, Patience, Positivity. Find your passion, whether it is sports, fashion, entertainment or music. Identify your unique skill-set. Have exploratory meetings. For your interviews, do your homework on the brand and organization you are interested in. Work hard, have a positive energy, be a team player, show results, and prove that you are special.