WIT Stories with Ashley Mady

Ashley Mady WIT Stories

Ashley Mady is the President of Brandberry, Inc., and has served as president of WIT since 2014. Brandberry creates, builds and licenses brands, with key areas of focus on toys, candy, cosmetics, children’s entertainment and interactive experiences. She has been a WIT South Florida Chapter member since 2010.

What is the single best piece of business advice that helped shape who you are as a businesswoman today, and why?
To never give up and never grow up. The business of play is ever changing and both companies and consumers are fickle, so I’ve learned to constantly reinvent my pitches and my concepts. Half of the game is showing up and being okay to fail over and over again; your odds get better as you go along. If you can find the fun in the challenge, you’ll enjoy the journey too!

What’s the biggest challenge you have faced in business, and how did you overcome it?
Going out on my own. In 2009, I started Brandberry to follow my passions to create and build brands. Although my network was small, my dreams were big. I decided to make it my mission to build a rich network quickly and one of the avenues that really helped was getting involved in WIT.

What advice would you offer women wishing to break into the toy/licensing/entertainment industry?
The industry is small, so once you are IN you’re IN! Start building and fostering relationships early and getting involved in the industry at large. People move around a lot, so you never know what doors will open for you as time goes on.

What is one of your most memorable career accomplishments?
Becoming president of WIT. When I got involved with the organization back in 2010, I had no idea it was going to play such a big part in my life. In 2014, the idea of chairing the board was presented to me and I decided it was my chance to give back to this amazing organization that had already given so much to me. Serving in this role is an absolute honor.

What do you do during the first hour of your business day and why?
Review my to do list, then work on something that inspires me. I find doing something I am passionate about in the morning charges my energy and helps set my intention for the day.

How do you recharge/reboot?
Getting moving! Really, anything that takes me away from the computer. I’m always working and thinking, but changing the environment is what gets me inspired and refuels my creative juices. It could be walking in nature, travel, doing some window shopping or even just spending time with the people I love.

What does WIT membership mean to you? How has it impacted your career?
It’s a game changer, if you use it properly. Very similar to a gym membership, if you don’t do anything with it, you won’t see the results. For me it has multiplied my network and opened lots of doors for new deals. I’ve made some great friends along the way too and like they say, people like to do business with their friends.

What has surprised you most about WIT?
That it is largely powered by volunteers. The inspired action has been snowballing for over 25 years and if you speak to anyone who is (or has been) involved in WIT, you’ll learn that if they give a little they get a lot out of it.

What do you wish other people knew about WIT?
That there are so many ways to get involved (in ways that benefit your business). So if you’re not already involved or not reaping the benefits you want, let us know and we can change that.