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From Waste to Wonder: Wastebuster's Mission to Educate Through Toys


In a world where environmental issues are becoming increasingly urgent, educating and inspiring the next generation is crucial. Wastebuster, a non-profit educational company, has been at the forefront of engaging children through storytelling, campaigns, and innovative programs. Founded in 2006, Wastebuster has become one of the largest free online environmental education programs globally, working with over 24,000 schools in 94 countries. In this blog, based on the WiT webinar “Wastebuster: Toys as a Force For Good,” you’ll learn more about Wastebuster’s focus on toys as a force for positive change and the introduction of their latest project, Recycle to Read.




National School Recycling Rewards Programs


One of Wastebuster's successful initiatives is the National School Recycling Rewards Program, which educates children about recycling and incentivizes participation. By promoting a sense of responsibility and providing rewards, children can see the impact of their actions. This approach helps instill long-term behavioral changes and fosters a connection between environmental stewardship and personal actions, showing children that accountability towards the environment can have a lasting impact.


The Power of Toys and the Need for Recycling


Toys hold a unique place in children's lives, capturing their imaginations and shaping their values. Wastebuster highlights the importance of responsible end-of-life solutions for toys and the need for proper recycling infrastructure, which we currently lack. According to Tansy Robertson-Fall, a circular economy expert, it has been estimated that approximately 80% of all toys end up in landfills, incinerators, or the ocean. In addition, 61% of children’s toys are left unused — on average, 35% are neglected or forgotten within a month of purchasing. Wastebuster addresses these issues by promoting reuse, responsible recycling, and raising awareness about sustainable toy production.



Introducing the Recycle to Read Project


Wastebuster's latest project, Recycle to Read, is a not-for-profit enterprise focused on establishing an economical and scalable toy reuse and recycling infrastructure. This initiative centers around multi-brand toy collections in retail, school, and business sites. It aims to make toy recycling accessible and convenient for consumers while promoting circular economy education and collaboration with schools.


How Recycle to Read Works


Recycle to Read implements a retail collection system where consumers can drop off broken plastic toys. By scanning a QR code on the collection bin, consumers can nominate a school to receive book points. This incentivizes participation, encourages responsible disposal, and ensures broken toys are recycled rather than discarded. Additionally, the project emphasizes circular economy education in schools, providing resources and support for organizing toy reuse events.


The Importance of Collaboration in Toy Recycling


Collaboration plays a vital role in extending toys' life, avoiding landfills, and making toy recycling accessible, scalable, and consistent. Stakeholders can overcome limited infrastructure and high processing costs by pooling resources, knowledge, and expertise. Collaborative efforts maximize efficiency, minimize duplication, and create a unified approach toward achieving common goals. The toy recycling industry can flourish through collective impact and cross-sector collaboration, empowering children to actively drive change.




Wastebuster's dedication to environmental education and their focus on toys as a force for positive change exemplify their commitment to a sustainable future. Through their programs, campaigns, and the Recycle to Read project, they strive to educate, inspire, and empower children to become active participants in creating a more sustainable world. Collaboration and collective impact are key to their success, and together, we can work towards a brighter future where every action counts.



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