Speaker Expertise: Branding, Industry Trends, Intellectual Property, Licensing, Manufacturing, Marketing/PR, STEM/STEAM
Experience Moderating: Yes
Throughout her career Anita Castellar has been closely tied to the STAR WARS franchise and its fandom. As a toy Product Developer for the Disney Theme Parks she created “tangible memories” for kids of all ages. Later, as a Global Brand Manager at Hasbro she managed the STAR WARS master toy line. And in 2011 Anita hit the Fangirl jackpot joining Lucasfilm Licensing leading the Hardlines licensing for STAR WARS and INDIANA JONES franchises; creating opportunities in consumer products for fans to live out their fandom their way. Recently Anita returned to the Disney Theme Parks as part of the merchandise launch team for the STAR WARS: Galaxy’s Edge.
Anita holds a bachelor’s degree in Business Management with a concentration in International Business and serves as co-chair of the Women in Toys Central Florida chapter.