Speaker Expertise: Marketing/PR, Social Media
Experience Moderating: No
Catherine is a founding partner and CEO of ToyBox Marketing and Management, a kid influencer marketing and management agency, representing both brands and a global network of influencers.
Catherine recognized the value of influencer marketing throughout her career in advertising. She knew it would only become increasingly more difficult to reach Generation Alpha thru traditional media vehicles, elevating the importance of this new age form of marketing. Her vision inspired her to branch out, with a mission to build a dedicated kid influencer marketing agency. As head of the marketing division, Catherine is responsible for managing brand relationships and leading the development of campaign strategy.