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Michele Martell

Speaker Expertise: Branding, Industry Regulations / Safety & Compliance, Innovation & Technology, Intellectual Property, Leadership (How to Be An Effective Leader), Licensing, Marketing/PR, Personal Branding, Social Media

Experience Moderating: Yes

 

Biography

As a long-time media & technology attorney and entrepreneur, working primarily in the kids & family entertainment business, I have worked with The Jim Henson Company, SD Entertainment, Kidtoon Films, WWE Kids & Family, Hasbro, Mattel, Spin Master, American Greetings, Disney, Nickelodeon, and others.

I have been in the trenches as an operational executive, overseeing & managing deals, content production, licensing, distribution, sponsorships, partnerships, marketing campaigns and more – all while wearing my legal hat.

I have spoken and presented on subjects ranging from:

  • Intellectual Property: protection, licensing, monetizing
  • General Corporate: start-ups, structure, financing
  • Marketing: social media, branding, personal branding, influencer marketing guidelines
  • Immersive and interactive media: VR/AR, gaming
  • Legal compliance: COPPA, GDPR
  • Content creation, financing, licensing, distribution

Recently spoke: SXSW, Tribeca, The Producers’ Guild, CinemaCon, Licensing Show, Kidscreen, UCLA Law, TX Ent Law