2018 Wonder Women Awards Category Descriptions


The Wonder Woman Creator/Inventor Award recognizes an individual for their excellence in product or property design including creativity, originality and iconic value, and who has made a significant contribution to innovation in the toy, licensing, and entertainment industries.


The Wonder Woman in Licensing Award recognizes an individual who is an industry innovator exhibiting creative ways to bring brands to life with consumers through partnerships, curated retail programs and both traditional and non-traditional distribution channels.

In association with:



The Wonder Woman in Manufacturing Award recognizes an individual who has demonstrated industry leadership to develop and launch a new product, modify an existing product, or develop a business process that dramatically improves how a product is delivered.


In association with:


The Wonder Woman in Marketing Award recognizes an individual who has demonstrated excellence in marketing a brand which has clearly excelled in performance leadership, delivering value for consumers and resulting in commercial success.


The Wonder Woman in PR Award recognizes an individual who has achieved outstanding, proven results that marketing communications have had on consumer engagement and improved performance of a brand – including strategy, creativity, branded content, communications effect, and ROI.


The Wonder Woman Rising Star Award recognizes an individual whose contributions have impacted the toy, licensing or entertainment industry during the first 5-10 years of her career, has demonstrated significant promise as an emerging leader, and exhibits an ingenuity of thought with potential for substantial and lasting influence on the industry.


The Wonder Woman Retailer Award recognizes an individual who is committed to excellence in their stores, demonstrates exemplary service to the industry and to their communities, provides an exceptional customer experience, and embraces innovation.


The Wonder Woman in Sales Award recognizes an individual who demonstrates excellence in their role as a senior sales professional, cultivates industry growth by providing best-in-class business solutions, and whose exceptional leadership has had a critical impact in retaining or growing revenue.


Recognizes an industry thought leader who personifies innovative and visionary leadership, and has made significant contributions to toys, licensing or entertainment during a career spanning at least 25 years. Candidate has served as a role model or mentor with a strong commitment to the advancement of women, making a lasting impact on the industry at large.


The Elise Lachowyn Mentorship Award was established with the support of Tech4Kids to recognize outstanding industry mentors credited by their peers for providing exceptional contributions, education, advice and support, and the impact they have had on the professional development and career advancement for those individuals. The Award was created in honor of Elise Lachowyn, a beloved leader, mentor and friend to many in the toy industry.