André Lake Mayer
President, Global Brand Strategy & Consumer Products, ZAG Animation Studios
André heads up all brand strategy and consumer products management globally for ZAG Animation Studios, which also involves IP development and TV broadcast distribution. Early on, she identified ZAG as the next up-and-coming animation studio when she acquired the rights for Bandai to become the Master Toy Licensee for Miraculous™ – Tales of the Ladybug & Cat Noir. Miraculous Ladybug is now the #1 leading Girls 6-11 animation series in the world, airing in over 80 countries, and supported with a long-term entertainment and merchandising program involving TV, film, consumer products and digital content.
André has a 30-year history in entertainment, where she has significantly grown and sustained business, brands, and changed destinies for many. Paramount Pictures and Lucasfilm, (Star Trek and Star Wars respectively) were cornerstone to her rich and diverse consumer products career. Additionally, André has made significant strategic contributions as client, employee and/or consultant for Turner Classic Movies, Cookie Jar Entertainment, Bagdasarian Productions, Lego, Hasbro, Tiger Electronics, Pottery Barn.
She also spent nearly 10 years in entertainment acquisitions and inventor relations for Playmates Toys and Bandai America. André created strategic alliances and closed deals with all the major and minor studios and kids cable networks globally, including Disney, Nickelodeon, Cartoon Network, Warner Bros. and many more.