top of page

Jillian Lakritz


Founder & CEO

Yoee Baby

Jillian Lakritz is the founder and CEO of Yoee Baby, a line of baby toys designed for bonding through play from Day One. Prior to launching her toy company, Jillian spent her career developing new products and brands for both F500 companies and start-ups alike. Jillian is an experienced consumer insight specialist is the co-author of a brand development system for entrepreneurs. She sits on the Innovation Council for the American Specialty Toy Retailers Assn. and runs the Denver chapter of Women In Toys.

Jillian Lakritz
bottom of page