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At the heart of WiT’s mission of advancing women, we believe that mentorship is a path to leadership.

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Our Mentorship Program is named in honor of Ruth Handler, the iconic leader who created Barbie and paved the way for future leaders. She was an inventor. A business owner. A creator. A marketer and a mom. She was curious, entrepreneurial and above all, she was a mentor to many. Ruth Handler was truly revolutionary.

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​The Ruth Handler Mentorship Program is generously underwritten by The Mattel Foundation.

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ABOUT THE PROGRAM

The Ruth Handler Mentorship Program for WiT is designed to help women at all levels of their career achieve their goals, with a focus on facilitating career development. Click here for a shareable one-sheet.

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  • Guided 4-month 1:1 personalized partnership.

  • Mentees are paired with mentors who have the skills and competencies that are best matched with the mentee's goals and objectives.

  • Mentees build skill sets, increase industry knowledge, achieve development goals, and enhance leadership abilities.

  • Mentors enjoy a rewarding experience by playing a vital role in the development and advancement of our industry's future leaders.

  • Mentees must be active WiT members to participate. Apply here.

  • Mentors do not have to be WiT members. Both women and men are encouraged to mentor! Enroll here.

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READY, SET - MATCH!

WiT has matched hundreds of women with knowledgeable mentors in the toy, licensing, and entertainment industries from around the globe.

 

Join today to form meaningful connections, deepen your industry knowledge, and gain the professional development skills you need to lead and succeed.

BECOME A MENTOR

Let us create a hand-picked match based on your expertise to find a mentee who is just right for you. Your expert marketing, finance, product development - all professional skills! - will be surveyed and used to find the best match for you.

APPLY FOR MENTORSHIP

What goal are you looking to achieve? Developing your professional skills to earn a promotion? Take your product from concept to shelf? Or maybe you’re looking to pitch investors to gain funding. We’ll take your goals into consideration to make a match that will work for you.

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Helping other women became the answer to helping myself.

Ruth Handler

WHAT PROGRAM PARTICIPANTS ARE SAYING

"Thank you! I'll just keep saying that. This is already helping my career. As a freelance writer who was on the corporate side of games for many years, going out on my own was kind of terrifying and I wasn't sure where I/if I still fit into the industry. My mentor has shown me that I absolutely do and with her help, I feel like I'm on a career path."

MENTEE

FAQs

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What is the Ruth Handler Mentorship Program?​

The Ruth Handler Mentorship Program is a platform designed to foster meaningful relationships between mentors and mentees, helping individuals grow personally and professionally.

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Who was Ruth Handler, and why is the program named after her?

​Ruth Handler, the creator of the Barbie doll, was a trailblazer in breaking barriers and empowering individuals to dream big. This program honors her legacy by promoting growth, creativity, and mentorship. The Ruth Handler Mentorship Program is generously funded by the Mattel Foundation.

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What are the goals of the mentorship program?

The program aims to connect mentors with mentees to share knowledge, build skills, and inspire career and personal development.

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