Head of US Marketing
Cristina Liquori is Head of Marketing at LEGO Systems, Inc., the US division of one of the world’s most iconic and loved brands. Cristina applies 11 years of marketing and sales experience with the company to lead the US marketing team in building awareness, demand and conversion among kids and the adults in their lives for over 350 new building sets and a multitude of brand campaigns and experiences each year.
Liquori assumed leadership of US marketing in January 2021 after relocating from London where she served as both Brand Director and Digital Marketing Director for three years. She also spent time in 2020 serving as Interim Head of Marketing for the LEGO brand’s UK/Ireland operation.
Liquori joined the LEGO Group in 2011 as a Marketing Assistant in Brand Management. Through 2014, she led successful consumer and trade launches for franchises such as LEGO® Super Heroes (MARVEL and DC Universe), LEGO® Legends of CHIMA and LEGO® NINJAGO™. Her marketing prowess then teed her up for an opportunity to lead the brand’s sales relationship with amazon.com from 2014-2018.Liquori holds a Bachelor of Arts degree in English and Spanish from Union College in Schenectady, New York, and a Master of Business Administration degree from Clarkson University Graduate School. A New York native, Cristina now resides in Connecticut, where the company has a Hub that serves the Americas.