Kristi Wasmer

Kristi Wasmer is a Senior Sales & Strategy Leader focused on connecting partners, products and solutions to exponentially increase sales for well-known brands. With extensive experience driving sales initiatives and strategically partnering with Fortune 500 companies, Wasmer achieves exceptional results by leveraging her talent for organizing complex situations and turning ideas into action.

Throughout her extensive career spanning Paramount Consumer Products, Nickelodeon, and Simon & Schuster Publishing, Wasmer has been responsible for creating visionary strategies, identifying growth opportunities, leading sales teams, and building cross-functional partnerships to drive disruptive growth. She has successfully run retail businesses and forged partnerships with industry giants like Target, Kohl’s, and Kroger. Having pioneered countless cross-category initiatives for leading brands like Teenage Mutant Ninja Turtles and PAW Patrol, her expertise spans multiple categories including toys, apparel, home, seasonal, food, HBA, and entertainment.

Wasmer is an accomplished leader, known for creating engaged, high-performing teams and inspiring and empowering team members to achieve extraordinary success. She is also adept at building inclusive cultures having championed diversity, equity, and inclusion efforts as the head of Paramount’s DE&I Industry Pillar.

Kristi Wasmer graduated cum laude from Cornell University and received her MBA from New York University’s Stern School of Business.