Leila Nosrati

A self-proclaimed “toy nerd,” Leila Nosrati’s professional joy comes from launching products and brands that delight, educate, and inspire through play. With expertise in retail strategy, licensing, trend forecasting, and innovation, Leila brings almost two decades of toy industry insights to drive game-changing growth for new and iconic brands.

At Toys “R” Us, she pioneered imaginative retail programs alongside the biggest names in toys and entertainment. Her sharp eye for identifying winning play patterns combined with her ability to translate trends into retail programs led to record sales growth across multiple years and categories.

As the Principal at Master Toy Advisors, Leila focuses her commercialization expertise on clients seeking to accelerate growth by uncovering white space opportunities, spearheading new concept development, and negotiating licensing agreements with inventors and entertainment brands.

Leila actively mentors new members of our industry because she believes that sharing knowledge is the best way to pave the way to success for future leaders. Learn more about Leila in these interviews with Mojo Nation and People of Play.