President, US & Canada Commercial
As President of Commercial for the US and Canada at Hasbro, Lisa Gilbert oversees all sales and marketing for Hasbro’s leading toys and games in the region. Together with her team, she plays a pivotal role in developing innovative retailer initiatives aimed at driving revenue and profit growth for Hasbro and its partners. By tapping into consumer and shopper insights, Lisa gains a deep understanding of the key priorities for Hasbro’s consumers and partners. She then designs customized programs to foster mutual success – with the goal of making Hasbro the preferred partner of choice in the industry.
During her 16 years at Hasbro, Lisa has held progressive sales and marketing roles. She is a sought-after leader who is passionate about building high performing teams. Lisa is the executive sponsor of the Hasbro Pride Network and a member of the Hasbro Women's Leadership network.
Prior to Hasbro, Lisa worked at Kraft Foods, where she led sales and merchandising teams focused on retail excellence and conversion.
Lisa received a bachelor's degree in Marketing from Bentley University and holds an MBA from the McCallum Graduate School of Business at Bentley University.