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Lisa Whitaker

Chief Trends Officer

LM Whitaker Consulting LLC

Lisa Whitaker has deep experience and connections with over 30 years in the Toy and Entertainment Industry.


In her time at Hasbro, Lisa managed many well-known brands such as Play-Doh, Littlest Pet Shop, Baby Alive, Batman, and Transformers, and was the VP Marketing and Global Brand Captain for the Star Wars business at the Episode 1 release. She was later SVP Jakks Pacific’s Disney division, and currently consults with several of the leading Toy and Entertainment companies.


Lisa continues to leverage her passion for Toys, Entertainment and Consumer Products in her work with a variety of clients. The majority of her consulting practice is in her Trends work with partner, Tom McGrath. She and Tom present a bi-annual Trends in Toys and Entertainment report to 20+ leading companies in the industry, including LEGO, Disney, Hasbro, Netflix, Universal Studios, MAGNA-TILES, McFarlane, etc.


Her experience and integrity continue to inspire peers and put her at the forefront of every business in which she is involved. Apart from her career accomplishments, Lisa is a proud mother of four children. She strives to be a role model for them as well as for other women in business.


Lisa Whitaker

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Women in Toys, Licensing & Entertainment (The WiT Foundation) is a 501(c)(3) non-profit organization and global community that champions and advocates for the advancement of women through leadership, networking and educational opportunities.

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