Kid Trax (Pacific Cycle)
Brianna is a Brand Manager for Kid Trax, which creates award-winning battery operated and foot powered ride-on toys, and is a brand of Pacific Cycle, who also owns Schwinn and Mongoose. While new to the toy industry, Brianna has spent the last 15 years building brands both on the agency and brand side. She’s worked with iconic brands such as Crocs, DC Comics, Finish Line, HSN, Lands’ End, Qdoba, Sandals Resorts, Starz, UFC, Wrangler, and Zappos. In her free time, Brianna also volunteers her time to the Boys & Girls Club of Dane County and an Advisory Board for the College of Communications at University of Wisconsin-Whitewater.