Cecilia (Ceci) Ferrini
Director of Consumer Products
Cecilia (Ceci) Ferrini serves as the Director of Consumer Products at Paramount, based in the United States. Wearing a dual hat, she concurrently holds the position of Head of Global Toy Partners and Strategy for Latin American markets. With a career spanning over a decade in the entertainment industry, Cecilia has accumulated extensive expertise in sales, brand management, business, and market development. Her professional journey, traversing diverse divisions such as Ad Sales, Finance, and Consumer Products, underscores a profound understanding of the business landscape. Operating in global, international, and local markets has equipped her with a holistic view of business dynamics and partner needs. Notably, Ceci doesn't just contribute but actively influences strategic planning within the company.
Originally from Argentina, Ceci holds a degree in Advertising and Public Relations and pursued an MBA with a focus on the entertainment business from Palermo University, recognized as the #1 MBA program in Latin America. She further enriched her academic experience through a valuable exchange program with NYU.
Beyond her professional pursuits, Ceci is a fervent supporter of the arts, particularly theater. Her joy extends beyond being a spectator as she often takes to the stage herself. Additionally, her adventurous spirit propels a profound passion for travel, allowing her to immerse in diverse cultures and perspectives worldwide.