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Heidi Schwartz

New York Metro

VP of Business Development

Universal Branding & Media

Licensing and marketing executive with over 25 years experience with a passion to connect products and brands. Extensive licensing and branding experience that encompasses categories from toy to consumer electronics. Visionary marketer that pinpoints the differentiation between one product or marketing program and another. Proven growth creation within existing licensing programs and identifying new opportunities. Strong networking and partnership building expertise in diverse industries across multiple product categories which have resulted in long standing, solid relationships. Successful in protecting the integrity and image of the brand with strong licensee and licensor management relationships, evaluation and negotiation of new agreements and renewals while overseeing financial reporting. Demonstrated ability to create and facilitate sales presentations to retailers, manufacturers and strategic business partners. Consistently seeking out new business development opportunities to further the growth and development of the company, product and brand.  Team player with an entrepreneurial spirit which facilitates out of-the-box opportunities.

Heidi Schwartz
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