Schwinn (Pacific Cycle)
Samantha is the Brand Manager for Schwinn Bicycles, an iconic American original bike brand with over 125 years of history. After graduating from UW-Madison, Samantha began her brand marketing career in social media and influencers. Most recently, Samantha completed her masters from Northwestern University’s IMC program which instilled a commitment to using consumer data to drive marketing efforts in everything she does. Samantha also chairs Dane County’s American Heart Association Ambassador Board. In her free time, Samantha spends her time with her husband and 2 year old daughter going on adventures big and small.