Designer/Inventor-Corporate 
Under 500 Employees

Catalina Escobar leads product design for more than half of Basic Fun’s revenue across five major brands, consistently delivering innovation and commercial impact. She modernized Littlest Pet Shop by infusing Asian blind box and DIY trends—resulting in $72M global POS in ’25, +18% YoY, and projected +25% in ’26. On Care Bears, she has developed culturally-relevant product for 12 seasons (making it a collectible character ecosystem for today’s consumers) – resulting in blind boxes with immediate SELL OUT and forecast increases of 3X to meet demand, 4 successful major studio collaborations, 2 TOTY nominations, and multiple award-winning products.

Margaret has an amazing eye for design and has been an asset to Relatable's packaging design for years. She is always happy to help in any way from designing a tradeshow booth, getting a last minute render over for a fun end cap or updating a package's design. Recently a buyer partner complimented our packaging lately - that is a result of Margaret and her teammates breaking the mold and getting creative with their work!

Maryam has demonstrated exceptional leadership, innovation, and perseverance as the first and only female Designer at MAGNA-TILES, where she led early product design efforts and helped establish the creative foundation of the brand. As the team has grown, she has elevated her own skills while emerging as a respected leader and role model. She consistently impresses the organization with her professionalism and unique ability to think like a child, creating designs that resonate with young users. Maryam also brings an infectious “go for it” attitude, inspiring her team to take risks and push boundaries, resulting in stronger, more engaging products.

Regan led development of The Sims Board Game and Yagobugi under extremely compressed timelines, contributing as producer and designer to deliver deeply authentic, fan-first experiences. She personally conducted extensive research into The Sims, shaping gameplay and content that deeply resonated with both the licensor and retailers. Her prototype presentation to EA made a major impact, and her innovative component and packaging work elevated Yagobugi. In parallel, she is leading an A Court of Thorns and Roses game, where her design leadership and visual direction secured a book launch partnership with retailers, driven by the licensor’s enthusiasm for our game.

Signý Kolbeinsdóttir is the original creator and visual architect behind Tulipop, developing a distinctive character universe defined by bold aesthetics and cohesive world-building. She has led the design of a wide range of characters and products, translating a unique artistic vision into commercially successful consumer goods and storytelling assets. By maintaining a consistent visual language across formats, from toys to publishing and animation, she has ensured strong brand recognition. Her work demonstrates how original design can form the foundation of scalable intellectual property, bridging artistic integrity with product development and long-term franchise potential.