Digital Innovator
Celebrates innovation in digital storytelling, content creation and audience engagement that elevates brands and consumer experience across social, streaming and emerging digital platforms.
Allison Vanore
Mattel
Director, Head of Production
Allison Vanore transformed Mattel Production Studio into a high-output, digital-first content engine, addressing the need for always-on, platform-native storytelling. She built a scalable YouTube strategy and pioneered a diverse short-form portfolio spanning 2D narrative series, hybrid 2D/3D and CGI music videos, and 3D “toyetic” storytelling. She also redefined the Playisode format—elevating production value and narrative quality while increasing speed to market. By integrating agile workflows and data-driven decision-making, Allison significantly improved efficiency, engagement, and global reach—positioning Mattel as a leader in short-form digital animation.
Brie Rogers
Just Play
Sr. Manager, Digital Performance Marketing
Brie has been instrumental in advancing Just Play’s digital marketing capabilities through innovation and strategic execution. She has introduced new digital point of sale tools that have enabled teams to make smarter, data-driven decisions across sales, brand strategy, and marketing. She has developed and executed key retailer media strategies that expanded digital reach and performance. Through continuous evaluation and optimization of media tactics, Brie ensures marketing campaigns remain nimble, efficient, and impactful, positioning Just Play for continued growth in an increasingly digital-first landscape.
Jenella Young
Universal Products & Experiences
Director, Retail Marketing
Jenella Young demonstrated leadership and innovation by spearheading Jurassic World Colossal Clash, an episodic, Walmart-exclusive content series designed to drive Walmart.com traffic and digital GMV. With the objective of significantly increasing digital sales, she partnered with Mattel and exceeded the 16% digital mix goal - doubling the prior year - with some items reaching 36%. The campaign was deemed “best in class” and ranked Walmart’s most successful GMV-driving initiative of 2025. She further expanded impact through livestream commerce, exclusive content, and immersive brand experiences across major Universal properties including Gabby’s Dollhouse and Wicked.
Katherine Resto
Moose Toys
Sr. Director, Media
Katherine Resto is a transformative digital leader who has redefined how Moose Toys connects with modern audiences, across social platforms, e-commerce marketplaces and immersive gaming worlds.
- Turned TikTok into a growth engine: Built a scalable, creator-led content pipeline driving $17.8M revenue (+2.2x YoY) and $23 ROAS, outperforming Meta by +52% and fueling brand expansion for Magic Mixies and Bluey
- Transformed Amazon performance: Reengineered search, DSP and investment strategy to deliver +46% sales WoW, +38% ROAS, accelerated growth across multiple brands
- Pioneered Roblox innovation: Led the #1 multi-game campaign with 32.8M visits, 1.2B minutes engagement, +56.6% lift in purchase intent
Kathleen Buyco
ZURU
Content Marketing Executive
Kat transformed Mini Brands into a cultural social powerhouse, growing channels to nearly 3 million followers and delivering over 300 million views. She scaled TikTok from 170K to 1.2M followers in under a year, generating 1.6 billion views and more than 70,000 UGC posts. By harnessing fast-moving trends, she drove 20 million views in two weeks, including Super Bowl moments. Strategic partnerships, including Care Bears, achieved 10 million organic views in a week. Managing over 640 characters, she built cohesive storytelling and distinct personalities. Her viral Fill the Fridge campaign sold out globally, proving social-first creativity can directly drive demand.
Marie Navarro
Hasbro, Inc.
Sr. Manager, Location Based Entertainment
Marie has led Hasbro’s music business unit, developing and executing digital strategies that doubled music streams and revenue across major platforms. She secured high-impact marketing and promotional support from leading DSPs—visibility typically reserved for top global music acts—significantly expanding audience reach and engagement. By positioning music as a core component of digital storytelling, she strengthened brand relevance across streaming and social platforms. Her ability to align content, distribution, and platform partnerships has driven measurable growth and elevated the consumer experience through innovative, music-led engagement.
McKena Lee
MAGNA-TILES
Sr. Content Creator
McKena is an emerging creative force in the toy business. She’s the mastermind behind the fan-favorite “Henry the Engineer” content series, which has garnered millions of views to date and counting. By combining both analytical discipline and digital creative skills, McKena’s kept pace with the constantly-evolving social algorithms and delivered numerous viral social content moments over the past year. She has the pulse of the coveted young parent demographic and continues to surprise and delight fans with innovative and engaging content that pushes the MAGNA-TILES brand identity and our Meaningful Play purpose forward.
McKenna Morgan
License Global
Sr. Content Editor, License Global
McKenna was instrumental in transforming License Global's digital presence, inspiring the team to embrace innovative content formats. By championing in-depth storytelling, she has amplified voices across toys, licensing and entertainment, helping professionals gain visibility and recognition. Her work on LG's whitepapers, reports, and original content serves as an essential resource for industry decision-makers, advancing knowledge and fostering collaboration. During COVID, her work helped ensure the brand remained a vital point of connection for the industry amid unprecedented challenges, resulting in continued growth. Her work has proven that digital storytelling can elevate brands, engage audiences, and drive meaningful industry change.
Michaela Carey
The LEGO Group
Influencer Strategy Manager, Americas
Michaela has been instrumental in activations like Amazon’s Creator Summit for LEGO Botanicals, tapping into retailer-led influencer programs, and forming meaningful connections. She’s always quick to lend her expertise any time a new challenge comes up, supporting our team on opportunities around the Holiday campaign, Valentine’s Day, the launch of LEGO Bluey, and much more. We always value Michaela’s point of view!
Taylor Mason
Amazon
Sr. Product Marketing Manager
Taylor established a scalable fan engagement strategy, making Amazon the premiere destination for fan holidays and delivering monumental YoY activation performance growth — through continuous innovation including virtual showroom launches, experiential events, and the company's first global retail sponsorship for Star Wars Celebration Japan. She pioneered cross-category collaborations integrating gaming, audio books, and
retail experiences. Her systematic approach reduced planning cycles by 33%, expanded the portfolio from 1 to 6 annual fan holiday activations generating significant year-over-year growth, and delivered results
across 10+ major branded campaigns while securing incremental marketing partnerships with leading entertainment studios.
