WIT Empowerment Day Co-Chairs

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Deb de Sherbinin — Founder & CEO, Kidsmart

Deb de Sherbinin, founder and CEO KidSmart, loves to help companies and entrepreneurs successfully launch new products. Deb brings over 25 years of experience building world-class brands and growing startups in toys, games, robotics, and entertainment products. Her clients have included well-known large toy companies as well as startups seeking to get to the next level at retail with new product and marketing strategies. She has contributed her expertise to the missions of many organizations including Women in Toys, Licensing and Entertainment, where she serves on the Board of Directors and as Empowerment Co-Chair.



Nancy Zwiers — Retired Toy Industry Veteran

A classically trained brand-builder at Procter & Gamble, Zwiers joined the toy industry in 1990 with Mattel, where she held a number of progressively senior positions. Nancy takes child's play seriously. As founder and CEO of the consulting firm Funosophy Inc., Zwiers spent over 16 years helping more than 200 clients—from industry leaders to start-ups in toys, youth entertainment and interactive games—build and expand their brands. She has been a strategic thought-partner and facilitator for many industry executives and has helped in strategy development for many successful franchises. Nancy has conducted extensive research on kids and play and has led multiple invention teams to licensing success. She serves on the Women in Toys, Licensing & Entertainment Board of Directors and as Empowerment Co-Chair. Most recently, Nancy held the position of EVP and Chief Marketing Officer at Spin Master.

Speakers & Mentors

More Speakers and Mentors will be announced soon.


Anne Marie Kehoe — VP Toys, Walmart

With 35 years of General Merchandise experience in retail, Anne Marie has led Walmart’s Toy Team since 2010 as VP of Toys. Her career there began in 2003 as a Merchandise Manager for Paper Goods, and in 2004 she was appointed VP and Divisional Merchandise Manager Intimate Apparel. In 2007, Anne Marie was promoted to General Merchandise Manager for Shoes/Jewelry and Accessories. She has also served as VP, Category Planning, Apparel. Ann Marie is very active inside Walmart in the Global Women’s Initiative and Made in the USA. She is a member of the United States Naval Reserves, having served two years active duty and seven years active reserves. Anne Marie has a BA in finance from the University of Wisconsin.

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Amanda Gummer — MD & Founder, Fundamentally Children

Dr Amanda Gummer has over 20 years experience working with children and families. Widely considered the UK’s go-to expert on play, toys and child development, she combines her theoretical knowledge with a refreshingly pragmatic approach to family life. Her book ‘Play’ was published in May 2105 and has been translated into two different languages with extracts being published in the USA’s Toy Industry Association’s Genius of Play initiative, for which she is an ‘expert ambassador’. Amanda is regularly in the media, continues to take an active role in research, and is often involved in government policy around children’s issues.

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U.S. Small Business Assocation (SBA) / MENTOR

Bridget Moon, Economic Development Specialist and Veterans Business Development Officer

Bridget Moon currently serves as an Economic Development Specialist and Veteran Business Development Officer with the U.S. Small Business Administration (SBA), Dallas/Fort Worth District Office.  Her office serves 72 counties in North Texas.  Her leadership has been able to directly impact thousands of people by dedicating over 25 years of helping others in their entrepreneurship endeavors and recover from natural disasters.

She has held supervisory positions in business and home underwriting, disaster operations, and has been public information officer for SBA Disaster Assistance.    Aiding in her knowledge, she has been an entrepreneur since 18 and graduated college in Entrepreneurship and Small Business Management.  She is bound to have tools that you can put into action and believes her mission is to help others succeed in business.



Caitlin Gutekunst - Sr. Director of Marketing & Business Development, Creativity Inc.

Caitlin Gutekunst is a versatile business development executive who excels at identifying market trends and bringing new technology experiences to life across retail and digital marketplaces. A brand marketer at heart, Caitlin has 10+ years of experience building global strategic partnerships, finding new audiences, and driving revenue for top consumer brands like LeapFrog, Disney, Mattel, Viacom, and more.  Currently, Caitlin is the Senior Director of Marketing & Business Development at Creativity, Inc, an award-winning product design and content development studio that has produced over 7,000 product experiences, including immersive voice experiences on Amazon Alexa and Google Assistant for brands like Netflix's Stranger Things, The Wiggles, Disney Music Group, ABC's American Idol, Coachella festival, and more.  When Caitlin is not traveling the country, you can usually find her sailing in San Francisco Bay.



Chris Troyak — President, TTMI Solutions

Chris Troyak is a 20yr veteran in the toy industry having been a corporate sales executive, president, executive management consultant, manufacturer’s rep, and global entrepreneur. He has a proven track record of building global business’ and leading teams across a wide range of companies and toy categories. This includes tenures with Spin Master, Goliath Games, Itoys, Diverse Marketing, Innovation First, Tech4Kids, MJ Holdings and others.  Currently based in Dallas TX, Chris is the owner of TTMI Solutions, a sales management company that focuses on co-designing and delivering growth strategies for placement in the mass market. Throughout his career he has been a builder and problem solver, continuing to achieve a number of highly successfully multi-million-dollar product programs at the largest retailers in the world.

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Elizabeth Moody - Head of New Business Development, 7 Towns

As a professional child development specialist Elizabeth graduated with a BA from Newman University and an MA from Nottingham University. Having worked in several child care provisions and studying play therapy, Elizabeth has a true passion for the value and meaning of the play experience. Growing up in the toy & game industry, Elizabeth spent her childhood around toy executives and always loved this exciting industry. In 2012 Elizabeth joined Seven Towns as a Licensing Executive, working alongside the creative & commercial teams. Promoted in 2017 to the role of Head of Business Development Elizabeth now spearheads Sales, Licensing negotiations and plays a key role in the strategic development of the business. In 2018 Elizabeth graduated with an MBA from Birmingham University.

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Genna Rosenberg — CEO, GennComm

Genna Rosenberg has been a trusted toy industry storyteller for many of today's most beloved brands for over 20 years. She is an innovator and CEO of GennComm, a global marketing communications agency, focused on the business of play. She recently launched ImaGENNation, a Think Tank developing GennComm’s and clients’ entertainment and consumer product IP, through high-level brand franchise planning and execution. Rosenberg licensed ImaGENNation’s first in-house innovation to Beverly Hills Teddy Bear Company, which was selected as Learning Express’s 2018 Toy of the Year in Plush. Her agency connects ideas with giants across licensing, public relations, retail and business development, content development and more, always keeping an eye on trends, empowerment and social responsibility.

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Jay Foreman — CEO, Basic Fun!

Jay is an accomplished toy industry veteran and businessman with over three decades of experience. His accomplishments include being a founding member of Play By Play, in the early 90’s, culminating in a successful IPO in 1995. He later went on to work for Galoob Toys, where he created the Spice Girls doll line in 1997. In 1999, he co-founded Play Along Toys, selling it to JAKKS Pacific in 2004. Prominent lines included Britney Spears dolls and toys, the successful re-launches of both Care Bears and Cabbage Patch Kids, Hannah Montana dolls and toys, and Doodle Bear. In 2009, he founded The Bridge Direct, which had a variety of popular toy lines from classics like Strawberry Shortcake, Mini Arcade Games, Fisher-Price Classics, and Lite-Brite, to on-trend entertainment licenses including Justin Bieber dolls and The Hobbit action figures. In 2017, the company purchased Uncle Milton and shortly after merged with Tech4Kids, later rebranding to become the fast growing company now known as Basic Fun! In 2018, Basic Fun! acquired K'NEX and Playhut. Basic Fun! is the licensee for some of the industry’s biggest classic brands including TONKA, Pound Puppies and Care Bears, and also has created proprietary brands including Cutetitos. Jay has sat on the board of directors of the Toy Association,  as well as the Licensing Industry Merchandisers Association, and currently is chairman of the Toy Association’s trade show committee, which manages all the TA’s trade shows and events, including New York Toy Fair.

John Lee


John Lee — Co-Founder & General Partner, Bambini Partners LLC

John is Co-Founder and General Partner of Bambini Partners, LLC, a strategic advisory firm focused on companies in the toy, infant/ juvenile, family and pet consumer products industries. Prior to forming Bambini Partners, he was CEO of Callaway Arts & Entertainment, a publishing and IP development enterprise. John is the former President of Learning Curve International, which he founded in 1993. Regarded as a leader in the educational and developmental toy industry, he has authored numerous trade articles on brand management, product innovation and merchandising. John is the recipient of the 2004 Playthings Industry Achievement Award for Brand Builder for the Thomas the Tank Engine train brand, and the 2005 ASTRA Lifetime Achievement Award. He has served on numerous industry association boards including the TA, ASTRA and NRF. John received his B.A. degree in Industrial / Consumer Psychology.



Julie Kerwin — Chief Elemental Officer, IAmElemental

Julie Kerwin is Chief Elemental Officer at IAmElemental, a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!). The company’s strong, healthy female figures invite kids to develop their character by playing with “Elements of Power.” IAmElemental launched Series 1/Courage via Kickstarter, and was named by TIME Magazine as one of the “25 Best Inventions of 2014” and “Top 10 Toys of 2014.” The company was named a 2017 and 2018 Toy of the Year finalist by the Toy Association. The company recently announced a partnership with The Jim Henson Company to develop an animated children’s television series based on its toys.

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Karen Kilpatrick - Author, Attorney & Entrepreneur

Karen Kilpatrick is an author, lawyer, and the former Vice President of Marketing for Jazwares, in addition to previously heading Jazwares’ idea incubation division, Jazwings. She is the creator, along with her two daughters, of a plush line launched at retail in 2019 – MeBears. Her most recent children's book, When Pencil Met Eraser was published by Imprint, an imprint of Macmillan, in May 2019. Karen is also the author of Pumpkinheads, an award-winning, self-published children’s book series, and has authored several short stories for adults. Previously, Karen founded, built and sold several online businesses in the legal services industry. In 2017, Karen was awarded the Rising Star by Women In Toys, Licensing & Entertainment. She is a graduate of Georgetown University and the NYU School of Law. Karen currently resides in Florida with her three children.

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Kate O'Loughlin - COO North America, SuperAwesome

Kate is COO of North America, for SuperAwesome, the company leading the charge to make the internet safer for kids. Kate leads SuperAwesome’s regional growth, strategy and execution. With her engineering education, contributions to growing the digital advertising and marketing technology ecosystem, and from raising two kids, Kate is using her professional and personal experiences to build kidtech. Previously, Kate was employee number three at Tapad (acquired by Telenor, $360M) and lead the company’s digital advertising business as SVP and General Manager. Before Tapad, Kate was Product Director at MediaMath and a Lockheed Martin Senior Systems Engineer.

Keri Wilmot


Keri Wilmot — Content Development Manager, ToyQueen.Com

Keri Wilmot is a toy expert, parent and pediatric occupational therapist, with more than 18 years of experience working with children with special needs. Since 2009, Keri has been creating toy reviews and sharing playful content on ToyQueen.com, YouTube, Twitter, Facebook, and Instagram. Keri also serves as an expert contributor to the Toy Industry Association’s Genius of Play initiative.

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Kimberly Carcone - Vice President Market Events

Kimberly Carcone, Vice President, Market Events,  joined the Toy Association in 2007. With more than thirty years of experience in numerous positions,  Ms. Carcone is a seasoned professional. Since joining the Toy Association, Toy Fair has been awarded three Gold Grand Awards from Trade Show Executive Magazine: Against All Odds, Best in Social Media and the Greatest Show on Earth. In 2012 Ms. Carcone was named one of EXPO magazine’s Expo Elite and in 2017 was an Event Marketer Magazine’s B2B Dream Team nominee.

Ms. Carcone studied Association Management at the George Washington University in Washington DC and holds a Bachelor’s degree in Psychology from the State University of New York College at Buffalo.

In addition to her professional pursuits Ms. Carcone is a producer of independent films, a breeder of thoroughbred race horses, a strong supporter of the Arts and an avid beach lover.


Marian Bossard — EVP of Global Market Events, The Toy Association

In her current position, Marian Bossard is directly responsible for management of the Toy Association's two go-to-market events: Toy Fair New York, the largest toy trade show in the Western hemisphere, and Toy Fair Dallas, the by-appointment-only event targeted to long-lead buyers. In addition, Marian has expanded the Toy Association's external relationships to bring to life two major initiatives for the organization.  With partner Leftfield Media, Marian launched Play Fair, the Association's first B2C event for kids, families and fans; and with Balluun, Marian has brought ShopToys365 – the play trade’s most significant social digital marketplace – to the toy industry. Marian's team oversees Marketing and Operations for ABC, the Association's Annual Business Conference.  Further, Marian spearheads Creative Factor, the Association's 16 yr old program supporting the inventor/designer community and serves as staff liaison for the Toy Association's Diversity & Inclusion committee.  

Ms. Bossard is a member of the Advisory Board to the Jacob Javits Convention Center, NYC & Company and Women in Toys. In 2019, she was honored with a Wonder Woman of Toys award in the Sales category. She is a 1977 graduate of Rutgers University. She is a resident of New Jersey where she lives with her husband; her three grown children and their families are never too far away.



Maureen McHale — President & COO, McHale Design, Inc,

A real life “Wonder Woman,” Maureen McHale has successfully grown McHale Design, Inc. from a one-woman, home-based, graphic design start-up into the most sought-after branding firm in the toy and licensing industries. Celebrating 33-1/3 years, McHale Design employs 10 full-time designers to develop Brand and Package Design, Style Guides, and Design for Web and Apps for top-tier clients including Walmart, Moose Toys, Mattel, Playmates Toys, and Spin Master. Maureen’s layout for success includes cultivating deep client relationships, over-delivering on creativity, and keeping one step ahead of the latest technology trends. An official Wonder Woman in Toys, her creativity and commitment earned her the Women in Toys Entrepreneur of the Year award in 2009. Most recently, McHale Design has been twice awarded the American Package Design Award from Graphic Design USA and the highest level Platinum Muse Creative Award. The mother of three grown children, Maureen lives and works in Long Beach, California.

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Michelle Weber - Sr. Sales Executive, Toy'n Around

Michelle is a former Target merchant with a proven track record curating brands, fostering strong partnerships and driving results.  Now a key partner and account manager at Toy’n Around, Michelle brings passion, deep market knowledge, strategic thought, leadership and analytics to advance manufactures impact.  Michelle is responsible for building key accounts, driving digital results and is one of the Minneapolis WIT Chapter Chairs.



Shelby Mathis - Small Business Ombudsman U.S. Consumer Product Safety Commission

Shelby serves as the Small Business Ombudsman at the US Consumer Product Safety Commission.  Through her office, she aims to provide information to businesses in a fashion that is clear, easy to understand, and consistent with agency policy.  She holds a Bachelor’s degree in Chemical Engineering, a Juris Doctorate, and is a licensed Patent Attorney. Shelby sincerely enjoys assisting businesses, so if you have questions on the requirements associated with a consumer product, please reach out to her directly.

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Stacy Liebensohn - Account Executive, The Toy Association

As one of the Toy Association’s account executives, Stacy Liebensohn is responsible for the acquisition and successful relationship management of all exhibitors at Toy Fair Dallas, the Toy Association’s Marketplace where savvy decisionmakers from mass, long-lead and specialty retailers shop for holiday drivers and preview next year’s Q4 sellers, and first-time exhibitors at Toy Fair New York, the can’t-miss event for global play professionals tapping into the $28 billion U.S. toy market.

Stacy has more than 20 years’ experience in sales and event planning. She has worked with vendors and exhibited at hundreds of trade shows.

Stacy lives in Yorktown Heights, N.Y. with her husband, two daughters and beloved furry guy, Coco. She is an active member in WIT and a Sesame Street Yellow Feather Friend.

Sue Warfield


Sue Warfield — Director of Member Relations, ASTRA

Sue Warfield has been in both the Retail and Toy Business for over 30 years. She worked for 2 major, independently owned, retail chains based in the Minneapolis/St. Paul area and worked through the ranks to include store management, training, buying, and ultimately, director of retail operations. In 1990 she started her own retail consulting firm, Retail Specialties, and worked with clients around the US, developing training programs and working to improve their day to day operations. She entered the world of toy representation in 1995 and retail store ownership in 1999 when she and her husband opened a northwoods furnishings and décor store. She joined ASTRA in 2000 and has been an active member ever since, serving on the Board for 7 years, including chair. Her most recent work contributions have been with Hotaling Imports, a long term ASTRA Member, and serving as chair of the ASTRA Membership Committee

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Toy Companies — Inventor Relations / Product Acquisition

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Adam Hocherman — VP, New Business Development, PlayMonster

Adam brings a diverse mix of product development expertise, manufacturing experience and business acumen to PlayMonster. He has a degree in mechanical engineering as well as an MBA, both from Cornell University. In his career, Adam has personally designed, developed and brought to market dozens of consumer products ranging from electronics to educational S.T.E.M. toys. Prior to joining PlayMonster Adam bootstrapped, grew, and sold two prior toy companies. In his current role as VP, New Business, Adam plays a critical role identifying new product licensing and/or acquisition opportunities which fulfill the required combination of identified need, market opportunity, economic feasibility and creative quality. These opportunities form the present and future product lines that drive growth at the company while maintaining PlayMonster’s mission to provide the highest-quality play experience for its customers.



Alan Gong — VP Of Product Development, Basic Fun!

Gained degree in Graphic Design and held positions in ‘below the line’ agencies until the opportunity to join Kenner Parker Europe, my first step into Toys and Games.

I’ve spent almost 3 decades in various creative positions in the Industry, including Director of Creative Services for Hasbro Europe, VP of Hasbro Europe’s Design Center and then transferred to the East Coast of the US as the SVP of Product Design for Hasbro’s Global Games Division. For 3 years I held the position of VP of Design and Global Business Leader for Spin Masters games division based in Los Angeles. After leaving California I’ve taken the position as VP Product Development for Basic Fun a fast-growing Toy company based in Boca Raton Florida. I’m known as the ‘Toy Boy’ in the family.

Having had such a long career in toys and games I consider “Play is a Human Need” and that social gaming and play are great ways to bond with family and friends, to create platforms for discussion and of course, to make life time memories! …whether you WIN or LOSE!



Ashley Mady — Head Of Brand Development, Basic Fun! President – Women In Toys, Licensing & Entertainment

Ashley has been recognized as a creative hybrid who blends innovation with business. In her current position as Head of Brand Development at Basic Fun!, she leads the conceptualization of the company’s new sustainable brands portfolio, oversees the company’s digital and social media initiatives, and works collaboratively with internal teams on growth plans that drive innovation for new and existing brands.

Prior to joining Basic Fun!, Ashley founded and helmed the brand licensing and creative agency, Brandberry. There she spent close to a decade launching new IP from the ground up, and reinvigorated established brands.

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David Winter — Director, Inventor Relations, Spin Master

As an avid lover of recess and clocking in hundreds of hours of play, David has cultivated a keen sense of fun that has given him the edge into picking product that will delight and excite kids like himself. Part of Spin Master’s Inventor Relations team for almost 10 years, David is on the hunt looking for the next big product hit from inventors around the world.



Deniece Nunez — Manager, Inventor Relations, Hasbro

Deniece’s love for children inspired her to work in youth development. She worked in the city of Providence RI leading multiple initiatives for youth and their families. In one pioneering part of her work, she focused on creating new, fun, positive experiences for youth through play. From writing curriculum to building toys and creating games, her passion for play led her to Hasbro, where as a Manager in Inventor Relations, she now helps find and incubate the world’s best play experiences. In 2018, Deniece completed a Master of Science in Innovation.

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George Vorkas - Senior Vice President, Jazwares LLC

George Vorkas is helping lead the new brand development of Jazwares as its Senior Vice President. He comes to the role with over 20 years of experience in the Consumer Products Industry, with expertise ranging from product design and marketing, to sales, operations, and manufacturing. He has held executive leadership positions at Li & Fung, The Bridge Direct (Basic Fun), and Toy Biz.  His knowledge of the Global Consumer Products marketplace, combined with his unique perspective, and effective leadership are helping Jazwares continue to build on its status of being a premier toy company for today’s generation



Laura Zebersky — Chief Commercial Officer, Jazwares

Laura oversees Jazwares’ global licensing, marketing, and sales efforts. Under her leadership, Jazwares has successfully launched wildly popular brands such as Peppa Pig, Roblox, and Fiesty Pets. She has been instrumental in developing Jazwares’ European presence and works closely with retailers and licensors around the globe to build Jazwares’ North American and international business. Laura plays a key role in identifying trends and developing global product, marketing, and launch strategy. After obtaining her undergraduate degree from the American University, Laura went on to pursue her Juris Doctor at the University of Miami where she met her future husband and founder of Jazwares, Judd Zebersky. Following a successful run as a trial attorney, she joined Judd at Jazwares in 2006. Laura is the proud mom to three beautiful children, and is an active part of her community as co-founder of ‘Jazwares Cares,’ which is dedicated to supporting the education and development of children in need.

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Lisa Wuennemann — Associate Vice President, PlayMonster

Lisa loves promoting play. As PlayMonster’s Master Marketing Monster, she has spent 25 years making a career of playing with toys to help develop and market the best games and toys for children, families and adults. Lisa has been with PlayMonster for 18 years, where she delivered fun to brands such as McDonald’s, Arby’s, Musselman’s Applesauce, KOA Kampgrounds, KidzBop, Six Flags and Princess Cruises. She manages PlayMonster’s radio, digital, TV advertising and influencer marketing, launching top brands like Yeti in My Spaghetti, Wonder Crew, Automoblox and My Fairy Garden, and bringing play to guest celebrities on The Ellen Degeneres Show with party games 5 Second Rule and The Game of THINGS. Lisa also manages new product development, brand development and innovation research. Lisa’s hard work, dedication, and playful spirit have made her a respected leader and friend in the toy industry.



Michael Rinzler — Co-President/Founding Partner, Wicked Cool Toys

Michael Rinzler is the Founding Partner and Co-President of Wicked Cool Toys, a Bristol-PA-based multi-brand toymaker with offices in Pennsylvania, California and Hong Kong. Wicked Cool Toys manufacturers action figures, dolls, plush, play sets and more based on proprietary brands and top licenses from partners, including master toy partner for Pokemon, Cabbage Patch Kids and Teddy Ruxpin. Rinzler has a long history in the toy industry dating back 20+ years, and has worked at companies such as MGA, Mattel, Playmates Toys and JAKKS Pacific where he held senior positions, including President of CDI, a JAKKS Pacific company. He is an Advisory Board Member to Women in Toys, a leading toy industry organization, and is an active member in the Toy Association. He is passionate about mentoring and advising fellow entrepreneurs and start-up companies, and has served as an Entrepreneur in Residence at The Wharton School at the University of Pennsylvania. When not working, Michael enjoys spending time with his wife, Zyta and daughter, Zoe. Rinzler holds his BA from Washington University and his MBA from The Wharton School at the University of Pennsylvania.

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Rich Mazel — Senior Director of Global Product Acquisition, Hasbro

After a successful career in the management-consulting world, Rich embraced his insatiable love of play and innovation and entered the crazy and amazing world of toys.  As a lifelong innovator, questioner, hater of rules and person who insists on coloring outside of the lines he humbly realizes how lucky he is to have become Josh Baskin from the movie BIG. When Rich isn’t working or traveling, he loves golf, technology and playing backyard baseball with his family.  Rich received a Masters of Business Administration (MBA) from University of Notre Dame and a Bachelor’s in business management from Central Michigan University.

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Rick Keuter - VP Creative Services & Innovation, Jazwares LLC

Rick has over 15 years of design and development experience from product design, packaging/graphic design to consumer products and licensing.  He started in the Toy Industry at Playmates Toys as one of the lead designers on Teenage Mutant Ninja Turtles.  After spending a few years at Playmates Toys, Rick decided to join Spin Master in Los Angeles where he started leading teams as the Design Manager on Bakugan and many other brands under the Boys Design portfolio.  Rick spent 9 years at Spin Master growing within the company from Sr. Designer to the Design Director over the Construction toys & Robotics business.  Hasbro then reached out to Rick to lead their Consumer Products Product Development Team at their HQ in Rhode Island.  At Hasbro is where Rick developed a deeper knowledge of licensing, where he was able to work on all Franchise brands from Nerf, Transformers and My Little Pony to all Custodian brands like Tonka, Spirograph and Pound Puppies (plus many more).  After Hasbro, Rick joined the Jazwares family where he now leads the Creative Services & Innovation Team leading all creative asset creation and working alongside inventors on bringing in new ideas, innovation and trends to ensure that the product and packaging from Jazwares stays above of the competition.

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Sara Furay - Inventor Relations Manager, Goliath Games

Sara Furay is the Inventor Relations Manager at Goliath, where she manages reviewing new concepts from outside sources, including games, outdoor activities, arts and crafts and toys. She has a passion for finding new and innovative ideas and helping bring them to life.  Her background in marketing and licensing help spot ideas in all stages of development. She takes pride in consistently having a hand in finding new items for Goliath worldwide and watching kids play with ideas she helped discover.

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Trina McFarland - Inventor Relations, Wicked Cool Toys (Owner & General Manager, TinkerTini)

Trina McFarland has held key roles in Inventor Relations with Disney, Jakks Pacific, Fisher-Price and Mattel prior to launching TinkerTini less than a year ago. In that short time, TinkerTini has taken on over seven clients including a major studio to create and refine their inventor outreach initiatives with exceptional results, licensing over 20 items in less than 10 months. TinkerTini proudly represents Wicked Cool Toys Inventor Relations and manages their outreach, further accelerating an already nimble, product forward and opportunistic company that holds the inventing community in the highest regard.

Trina is a graduate from California State University Northridge and holds a BA in Film/Media Management. She resides in the South Bay, CA with her husband and two daughters and balances the demands of running a company by kickboxing, organic gardening and baking ridiculous birthday cakes.