About the Role
The Amazon Ads & Promotions Lead will take ownership of Amazon Advertising planning & execution (sponsored ads/DSP), and promotion planning (coupons/deals). This role will develop & execute media and promotional plans that align to our brand and category growth goals, managing spend across our portfolios of products. Will use data and insights to drive performance. Is a growth engine – both strategic & hands-on to build the plan and execute with precision.
Requirements
Education:
Bachelor's degree in Marketing, Business, or a related field.
Experience:
2-4+ years managing Amazon Ads (SP, SB, DSP), ideally for a 1P vendor or large brand. Amazon Advertising
Certifications a plus. Hands-on experience with Amazon Marketing Cloud (AMC)
Skills Required:
• Proven experience planning and executing across seasonal events
• Comfortable managing budgets and delivering results
• Strong communication and analytical skills, and ability to tell stories with data
• Experience working collaboratively across internal teams and with external agencies
• Advanced Excel skills and experience with ad tools (Pacvue, Skai, Helium10, etc) and Amazon Marketing Cloud
(AMC)