About the Role
To apply: Send resume to HR@yumetoys.com by January 25th, 2026.
YuMe Toys, an award-winning global toy and consumer products company, is seeking a highly organized Marketing Project Coordinator to support the execution and operations of its Global Marketing team. Reporting into the Director of Global Marketing, this role plays a critical function in coordinating workflows, managing assets, and enabling smooth execution across regions, partners, and platforms.
This position is ideal for a detail-oriented, solutions-focused marketer who thrives in a fast-paced, collaborative environment and is eager to grow professionally within global brand marketing.
Key Responsibilities:
Project & Workflow Coordination
- Manage marketing timelines, workflows, and key deadlines across initiatives.
- Maintain and share the global marketing calendar with Sales teams, ensuring visibility of launches and retail set dates.
- Proactively identify and escalate risks, issues, and bottlenecks to leadership.
Asset & Operations Management
- Maintain organized digital asset libraries, including file naming conventions and folder architecture.
- Organize and maintain licensor brand guidelines and approved assets for internal use.
- Preserve documentation from store checks, events, and activations.
- Manage product sample requests and track shipping details.
Execution & Cross-Functional Support
- Gather and organize materials required to initiate and complete marketing projects efficiently.
- Ensure digital advertising copy is drafted, translated, approved, and archived.
- Submit marketing collateral through licensing approval portals and manage approval feedback staying in close alignment with senior leadership.
- Interface professionally with licensors, manufacturing partners, agencies, distributors, and sales representatives.
- Support distributors and sales teams with access to approved marketing materials.
- Track and document creator, influencer, and affiliate posts across platforms.
- Support identification and coordination of on-brand TikTok affiliates and affiliate programs.
- Draft TikTok affiliate creative briefs and manage internal approval and distribution.
- Support social media gifting campaigns for creators in the Americas.
- Assist in planning and coordinating social and influencer campaigns.
- Track and compile marketing KPIs and activity reports for leadership review.
- Compile and distribute relevant industry and competitor research internally.
Administrative & Team Support
- Take notes, document meetings, and track action items to ensure alignment.
- Provide administrative and ad hoc project support across the Marketing team.
- Ensure prompt, professional, and respectful communication with all stakeholders.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
- 2–4 years of experience in marketing coordination, project coordination, or related roles; toy, consumer products, or entertainment licensing experience is a plus but not required.
- Experience and interest in using social media platforms.
- Strong organizational and time-management skills with exceptional attention to detail.
- A proactive problem-solver mindset with the ability to anticipate needs and resolve issues efficiently.
- Comfortable managing multiple priorities in a fast-paced environment.
- Strong written and verbal communication skills.
- Ability to work effectively across teams, regions, and external partners.
- Self-starter with a high level of initiative and a strong work ethic.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); and familiarity with organized file sharing in MS SharePoint; project management or asset management tools experience is a plus.