About the Role
We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.
Email Barbara Robinson to apply: brobinson@entertainmentearth.com
Requirements
4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles. Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results. Experience with SEO and website optimization, including CRO and UI/UX improvements. Familiarity with emerging platforms such as TikTok and Reddit is a plus. Strong skills in campaign analytics, attribution, A/B testing, and performance reporting. Experience conducting consumer research, including surveys and competitive analysis. Proficiency with Google Analytics and ecommerce platforms. Highly organized with attention to detail and a proactive, problem-solving mindset. Experience managing paid media budgets and agency relationships. Knowledge of platform policies, privacy regulations, and industry best practices. |