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Would you like to be our next member spotlight?

At WiT, we love to shine a light on our members' stories and give them a chance to answer questions about themselves, plus offer advice to other members. 

Birgit Waites


Founder & CEO

Pauli Broccoli & Friends

"Build your own dreams or someone else will hire you to build theirs."

More About Me

Tell us about your career journey and how you ended up here.

Take a huge risk, or sit back and do nothing?

These were the thoughts in the back of my mind for many years. As an internationally renowned health expert and nutritionist, one thing became painfully clear: Our children have little chance of growing into healthy, caring and happy adults, unless someone stepped up and offered a solution.

I was committed to creating a global company and fan base to provide healthy, educational and inspirational alternatives, instead of just the traditional health information and fantasy role models available to kids and parents today.

The next step became clear overnight. It was time to dedicate 100% of my time to develop my vision. Pauli Broccoli & Friends were on the way to become global health heroes and educators!

It was time to make Green The New Cool!

After my first book "The Adventures of Pauli Broccoli” became a hit, I knew what I had to do next. I had to pursue exactly what the world is in dire need of; empowering children and families through healthy, fun, positive education and entertainment.

Describe yourself in 5-7 words.

Underestimate me - that'll be fun! 🙂

Tell us about a time when you thrived at work, and what you learned about yourself from that experience.

I can only thrive when I'm passionate about my my work. The entrepreneurial life is definitely my calling!

What is your favorite part of your job?

I truly love everything about my job! The amazing people, the ability to use my creativity. Oh - and of course the flexibility & freedom to work remotely!

How about when you "turn off" and go home? Any hobbies or fun activities you are involved in?

Thankfully I get to work from home every day!

I love to travel, hike, cook and spend time with my family.

Any must-read, must-watch or must-follow recommendations?

I'm a big fan of spiritual self help books! Some of my favorites:

Eckhart Tolle: The Power of Now

Michael A. Singer: The Untethered Soul

Deepak Chopra: The Seven Spiritual Laws of Success

Dwayne Dyer is another one of my favorites!

Birgit Waites
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