WIT Stories with Farnaz Esnaashari-Charmatz

Farnaz Esnaashari WIT Stories

Farnaz Esnaashari-Charmatz is the Creator and Co-Executive Producer of Shimmer and Shine at Nickelodeon. She has been a WIT Southern California Chapter member since 2016.

What is the single best piece of business advice that helped shape who you are as a businesswoman today, and why?
Stay true to your vision and know that the devil is in the details. There will always be a lot of information and opinions coming at you from every direction, but if you know the vision for what you are trying to accomplish, always keep that in sight.  Also, it’s important to use the advice from others as guidance to get you to where you need to be.

What’s the biggest challenge you have faced in business, and how did you overcome it?
It was very challenging, at first, to make the transition from my previous role at Nickelodeon to my new role as series creator. It took time to understand my new responsibilities, but I just kept working hard at it every day.

What inspired you to start your business?
I always like having goals to work towards, no matter how big—the bigger the better.

What advice would you offer women wishing to break into the toy/licensing/entertainment industry?
Soak up as much information as you can, review mommy blogs, watch YouTube, look in the toy aisle, and learn the industry from every angle possible.  And always keep that love for toys in your heart when you do it.

What is one of your most memorable career accomplishments?

Getting a series with Nickelodeon and being part of this amazing brand. Having grown up at Nickelodeon and worked on different shows, it’s been a dream come true to see Nickelodeon’s support in making my vision come to life in Shimmer and Shine. This show has been my passion because it’s so close to my heart. So now, not only do kids and parents get to share my love for the adorable twin genies-in-training through the show but they will also be able to see the characters come to life with the debut of an entire line of consumer products, including awesome toys from Fisher-Price.

Season two of Shimmer and Shine premieres Wednesday, June 15, at 12 p.m. (ET/PT) on Nickelodeon. The hit CG-animated series, which follows the magical adventures of twin genies-in-training, is currently the number-one preschool show in its time period on all TV. The first-ever consumer products line inspired by series will debut nationwide in July.

What is the most rewarding part of your job?
Seeing kids enjoy the series and products that we work so hard to create.

What’s the ONE thing you recommend ALL business women do right now to take their business or career to the next level?
Practice speaking—firm, clear, but still kind—because it can be a little hard to be heard. If you practice, the way your message comes across will be heard exactly the way you intend.

What advice would you offer working moms?
We are all working moms in one way or another. Just always remember to make the time you spend with your kids full of love, kindness and good memories.

What do you do during the first hour of your business day and why?
I try to make the rounds with my team to make sure I’m caught up on everything I need to know before the day starts.

What one thing helps you prepare (and relax) in the minutes leading up to a big pitch/presentation?
I practice out loud in my office and to relax, I surround myself with people on the team who make me laugh and put me at ease.

How do you recharge/reboot?
I like to go on walks during my lunch break. It helps me reset mentally and keeps me happy throughout the day.

What’s your favorite mobile app?

What is your favorite productivity tip?
I like to keep active as much as I can throughout the day. If I’m moving, my brain is moving too.

What is the one thing you couldn’t live without?
My family!

Who is your hero? (In business, life or both)
My Mother.

What does WIT membership mean to you? How has it impacted your career?
A membership with WIT opens new opportunities with other women in the industry. It’s an organization that helps us support and guide one another.

What has surprised you most about WIT?
I was so surprised to see how many chapters there are across the world.

What do you wish other people knew about WIT?
I wish more people were aware about the many different types of support WIT can offer women in the industry, including scholarships for undergraduate programs in toy design.