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WIT To Honor Pam Lifford, President of Warner Bros. Global Brands & Experiences, and Stephanie McMahon, WWE Chief Brand Officer at the 16th Annual Wonder Women Awards

January 14, 2020 - New York - Women in Toys, Licensing & Entertainment (WIT) announced the prestigious Honorees for its 16th Annual Wonder Women Awards are Pam Lifford, President of Warner Bros. Global Brands and Experiences, who will receive WIT’s Mentor of the Year Award, and Stephanie McMahon, WWE Chief Brand Officer, who will receive the WIT Changemaker Award.

Pam Lifford, President of Warner Bros. Global Brands and Experiences

As President of Warner Bros. Global Brands and Experiences, Lifford is responsible for strengthening consumer engagement across the company’s iconic characters and Global Franchise businesses, including, Warner Bros. Consumer Products, Themed Entertainment and fan-focused brands, DC, HBO and Cartoon Network properties. Her oversight also includes domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development related to some of the most highly regarded entertainment franchises in the world. In Lifford’s first year at WBCP, she increased overall business by 47 percent and has continued a consistent growth trajectory ever since. She spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team as Executive Vice President. Lifford also served as EVP at Quiksilver, Inc., and earlier in her career, held positions at Road Runner Sports and Nike. With more than 25 years of experience, Lifford is a widely respected industry veteran, who embraces the power of collaboration and mentorship and was recently installed in the LIMA Hall of Fame.

Stephanie McMahon, WWE Chief Brand Officer

As WWE Chief Brand Officer, Stephanie McMahon is responsible for the company’s Brand, Community Relations and Pop Culture strategies, and represents WWE as its global brand ambassador. Among her many contributions, she has been the driving force behind WWE’s women’s evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Adweek has included McMahon in their list of the Most Powerful Women in Sports for the past four years and recently recognized her as a 2019 Brand Genius. She was also recently named to Forbes’ Most Influential CMOs report. In 2014, McMahon and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer, which has raised $3 million to date and has helped more than 400 families.

“Pam Lifford and Stephanie McMahon are two extraordinary and exemplary women business leaders, and we are thrilled to honor them for their commitment and overall impact on advancing women both within and beyond their own organizations,” said Genna Rosenberg from GennComm and Jennifer Caveza, from ViacomCBS, Wonder Women Awards Co-Chairs.

The 16th Annual Wonder Women Awards, held on Sunday, February 23 at Pier Sixty, Chelsea Piers, coinciding with Toy Fair New York, honors top female executives, thought leaders, entrepreneurs and other changemakers for their extraordinary accomplishments and impact within the toy, licensing and the entertainment industries.

To purchase tickets/tables, or to sponsor the WIT Wonder Woman Awards or purchase a Digital Tribute Book ad, please visit

WIT thanks its generous 2020 sponsors, including Hasbro, Mattel, Disney, The Bandai Foundation, ViacomCBS, Jazwares, Amazon, LEGO, PlayMonster, Spin Master, VTech, and the many sponsors who support the organization year-round and help contribute to the success of the Wonder Women Awards. Proceeds from this event are used to fund scholarships, develop and maintain a full calendar of programs and networking events, and support initiatives for WIT’s members and its community.


Founded in 1991, Women in Toys, Licensing & Entertainment (WIT) / The WIT Foundation is a 501(c)(3) non-profit organization whose mission is to advance women through leadership, networking and educational opportunities. WIT serves and supports women at all stages of their careers, from entrepreneurs and startups to seasoned industry veterans. The WIT Foundation grants scholarships to deserving students enrolled in industry-related undergraduate programs. WIT has 25 chapters throughout the U.S., Canada, Hong Kong, France, the UK and Australia, with liaisons in Finland, Germany, India and Lebanon.

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