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PRESS RELEASE

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Women In Toys, Licensing & Entertainment Announces 2025 Wonder Women Awards Finalists and Vanguard Honoree Maya Rogers

July 7, 2025 - Los Angeles, CA - Women in Toys, Licensing & Entertainment (WIT), proudly announces the 2025 Wonder Women Awards Finalists, an extraordinary group of women whose leadership, creativity, and innovation are shaping the future of toys, consumer products, licensing, and entertainment. The evening's festivities will include the honoring of Maya Rogers, CEO of Tetris, with the prestigious WiT Vanguard Award.


Our finalists represent the very best of our industry, from powerhouse executives and inspiring entrepreneurs to behind-the-scenes champions making a lasting impact. The Wonder Women Awards is where their stories are honored, their contributions recognized, and their communities elevated.


Adding to the night's celebration, WiT is thrilled to present Maya Rogers with the 2025 WiT Vanguard Award, recognizing her transformational leadership. Maya has reimagined one of the world's most iconic video game brands into a global lifestyle powerhouse, bringing Tetris into new cultural spaces across entertainment, consumer products, and fashion.


The WiT Vanguard Award honors those redefining what's possible in our industry and Maya is a powerful example of what leadership looks like when driven by purpose, inclusion, and creativity.

This year’s gala will take place on Thursday, September 11th at 6pm at The Beverly Hilton, the iconic awards ceremony venue. The theme, “All That Glitters Is Truly Gold,” celebrates the brilliance each finalist brings to the industry through bold ideas and everyday excellence.


“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross. “This year’s finalists and our honoree Maya Rogers are shaping the future with bold vision, inclusive leadership, and a deep commitment to community. We’re honored to recognize their extraordinary impact.”

Voting for the Wonder Women Awards is open to WiT members from July 14 through August 1,

2025, and winners will be announced live at the gala.


To reserve tickets, view the full list of finalists, or learn more about the celebration, visit:

https://www.womenintoys.com/wonder-woman-awards


BRAND FRANCHISE

Anna Songco Adamian, Crunchyroll

Esra Cafer & Kristin McKay, Hasbro, Inc.

Jamie Drew, Paramount Consumer Products & Experiences

Laura Henderson, Spin Master

Maddie Boushie, LEGO Systems, Inc.

Melissa Rodriguez, Universal Products & Experiences

Ruth Henriquez, Mattel

Suzy Lee Raia, BBC Studios

Taryn Johnson, Disney Consumer Products


CATALYST FOR CHANGE (UNDER 500 EMPLOYEES)

Dr. Amanda Gummer, Fundamentally Children

Genna Rosenberg, GennComm

Juliana VanLaanen, 2MamaBees

Katie Goldstein, SuperAwesome

Lisa Boatman, Exploding Kittens

Nana Bouwens,Tears R us

Rachele Harmuth, MESH Helps and CrunchLabs


CATALYST FOR CHANGE (OVER 500 EMPLOYEES)

Alex Yee, Disney

Arianna Ryan, Asmodee

Carolina Giuga, LEGO Systems, Inc.

Kate Zahra, Moose Toys


COMMERCIAL EXCELLENCE

Amy Sullivan, Cloudco Entertainment

Ashley Emig, Melissa & Doug, Spin Master

Carrie Mueller, VTech Electronics North America

Celica Costantino, Ageless Innovation

Chelsea Wood, Relatable

Daniela Cavinatto, LEGO Systems, Inc.

Emily Maclennan, Moose Toys

Fiona Hardie, Amazon

Holly Sestak, Disney

Lauren Adelsberger Harmer and Megan Fenningham, Jazwares

Megan Sapin, Bandai Namco Toys & Collectibles America

Sara Humphreys, Hasbro, Inc.

Tara Gartman, Paramount Consumer Products & Experiences

Tara George, Mattel

Tracy Rapose, Just Play


DESIGNER/INVENTOR - CORPORATE

Audrey Freda Tam, Moose Toys

Brianna "Bree" Woodward, Asmodee

Danielle Gleason, CrunchLabs

Emma Peat, Spin Master

Harmony Hines-Slattery, Disney Parks

Jihye Kim, Just Play

Kate Fakonas, Hasbro, Inc.

Mari Sunderland, LeapFrog Global/VTech

Michele Adamsen, Playmates Toys Inc.

Miya Kim, Jazwares

Rebecca Shipman, Mattel

Stephanie Kraus, Universal Products & Experiences

Sung Park, Disney Licensing


DESIGNER/INVENTOR - SMALL BUSINESS / ENTREPRENEUR

April Mitchell, 4A's Creations, LLC

Carla Schneider, WubbaNub

Ellie Dix, The Dark Imp

Morgan Uhl, Knobēz

Sally Connolly, Napa Valley Toys USA

Serena Fadlun


DIGITAL INNOVATOR

Amanda Muller, Paramount Consumer Products & Experiences

Christine Tran, Amazon

Daisy Ritz, Exploding Kittens

Jess Kirkman, Mattel

Katherine Schober, Jazwares

Lindsey Pitts, LEGO Systems, Inc.

Marjory Laymon, Hasbro, Inc.

Ray Billings, The Op Games


EMERGING TECHNOLOGY LEADER

Aditi Mittal, Amazon

Carrie Buse, Mattel

Deborah Stallings Stumm, FUNfluential

Hannah Grant, SuperAwesome

Kristin Size, LEGO Systems, Inc.


INBOUND LICENSING

Amy Jarashow, Paramount Consumer Products & Experiences

Charlotte Payne, Cloudco Entertainment

Donyelle Evans, Mattel

Hollie Holmes, Moose Toys

Kathleen Lin Wo, LEGO Systems, Inc.

Kathryn Hardy, Just Play

Marianne James, Hasbro, Inc.


LICENSING AGENT / AGENCY

Carla Silva, King Features - a unit of Hearst

Heidi Schwartz, Universal Branding & Media

Laurie Smith, The Brand Liaison


MARKETING VISIONARY

Audrey Cao, The Woobles

Elizabeth Ing, Entertainment Earth

Estelle Vareilles, Asmodee

Georgia Manolas Walker, Playmates Toys Inc.

Holly Koval, Spin Master

Jillian Schumacher, Brotherwise Games

Julie Poulter, Moose Toys

Karen Balduf, VTech Electronics North America

Katie Buford, Mattel

Kelly Ryan, Amazon

Kristeen Tibbits, Cloudco Entertainment

Meghan Quinn, Just Play


MENTOR OF THE YEAR

Alysha Curtis, Moose Toys

Jessica Schultz, Just Play

Jill Strain, LEGO Systems Inc.

Karen Branson, Relatable

Laura Christy, Jazwares

Morgan Renken, Entertainment Earth

Tal Schrieber, Spin Master


PR EXCELLENCE

Caleigh Anthony, Spin Master

Elisa Martinez, Mattel

Elizabeth Foster, Licensing International

Lucy Silag, Amazon

Rachel Sandler, Paramount Consumer Products & Experiences

Sara Rosales Montalvo, Jazwares


RISING LEADER (UNDER 500 EMPLOYEES)

Audrey Torrence, Basic Fun, Inc.

Berit Ginsberg, King Features - a unit of Hearst

Haley Hinshaw, CrunchLabs

Joyce Sprau, Creata (USA) Inc.

Kellee Vopelak, Exploding Kittens

Liz Starry, Relatable

Michelle Hawthorn, Born To Play


RISING LEADER (OVER 500 EMPLOYEES)

Angie Oung, Moose Toys

Catherine Sutherland, Paramount Consumer Products & Experiences

Deborah Strumpf, Mattel

Elaine Chase, Ravensburger

Jackeline Gonzalez, Universal Products & Experiences

Jayme Thompson, Just Play

Jennifer Nelson, LEGO Systems Inc.

Megan Margolis, Hasbro, Inc.

Minna Seifert, Spin Master

Serina Fignole, Jazwares

Taylor Mason, Amazon

Tiffany Lavery,  VTech Electronics North America


SMALL BUSINESS ENTREPRENEUR OF THE YEAR

Brea Brand, CONNETIX

Heather O'Neill, 9th Level Games

Helen Smith, Roo & You™

Justine Tiu, The Woobles

Kusuma Reddy, The Culturorama

Macy Schmidt, Overture Global Entertainment

Marjorie Spitalnik, Little Rebels

Rachel Neill, Figgy


UNSUNG HERO (UNDER 500 EMPLOYEES)

Aly Ard, CrunchLabs

Amy Baker, Exploding Kittens

Ashlee Virtue, Relatable

Cheyanne Huke, Crazy Aaron's Puttyworld

Christina Smith, Miniature Market

Gabi Mattinson, Cloudco Entertainment

Helen Xu, The Woobles

Maria Ungaro, Licensing International


UNSUNG HERO (OVER 500 EMPLOYEES)

Cameron Brown, Amazon

Céline Bucki, Asmodee

Kathy Casey, Mattel

Katie Generazio, Hasbro, Inc.

Keren Globus, Jazwares

Libby Birch, Moose Toys

Stephanie Fischer, Bandai Namco Toys & Collectibles America Inc.

Stephanie North, Just Play

Tina Colantuono, LEGO Systems Inc.


WIT CHAMPION

Gabby Diaz, LEGO Systems Inc.

Julien Sharp, Asmodee

Robin Darling, Mattel

Stacy Lewis, StacyLoo

Stacy Liebensohn, The Toy Association



MEDIA CONTACT:

Angelina Castro

Executive Director, Women in Toys, Licensing & Entertainment

T: 310.894.6270

E: angelina@womenintoys.com


July 7, 2025 - Los Angeles, CA - Women in Toys, Licensing & Entertainment (WIT), proudly announces the 2025 Wonder Women Awards Finalists, an extraordinary group of women whose leadership, creativity, and innovation are shaping the future of toys, consumer products, licensing, and entertainment. The evening's festivities will include the honoring of Maya Rogers, CEO of Tetris, with the prestigious WiT Vanguard Award.


Our finalists represent the very best of our industry, from powerhouse executives and inspiring entrepreneurs to behind-the-scenes champions making a lasting impact. The Wonder Women Awards is where their stories are honored, their contributions recognized, and their communities elevated. 


Adding to the night's celebration, WiT is thrilled to present Maya Rogers with the 2025 WiT Vanguard Award, recognizing her transformational leadership. Maya has reimagined one of the world's most iconic video game brands into a global lifestyle powerhouse, bringing Tetris into new cultural spaces across entertainment, consumer products, and fashion. 


The WiT Vanguard Award honors those redefining what's possible in our industry and Maya is a powerful example of what leadership looks like when driven by purpose, inclusion, and creativity. 


This year’s gala will take place on Thursday, September 11th at 6pm at The Beverly Hilton, the iconic awards ceremony venue. The theme, “All That Glitters Is Truly Gold,” celebrates the brilliance each finalist brings to the industry through bold ideas and everyday excellence.


“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross. “This year’s finalists and our honoree Maya Rogers are shaping the future with bold vision, inclusive leadership, and a deep commitment to community. We’re honored to recognize their extraordinary impact.”


Voting for the Wonder Women Awards is open to WiT members from July 14 through August 1, 2025, and winners will be announced live at the gala.


To reserve tickets, view the full list of finalists, or learn more about the celebration, visit:

https://www.womenintoys.com/wonder-woman-awards




BRAND FRANCHISE

Anna Songco Adamian, Crunchyroll

Esra Cafer & Kristin McKay, Hasbro, Inc.

Jamie Drew, Paramount Consumer Products & Experiences

Laura Henderson, Spin Master

Maddie Boushie, LEGO Systems, Inc.

Melissa Rodriguez, Universal Products & Experiences

Ruth Henriquez, Mattel

Suzy Lee Raia, BBC Studios

Taryn Johnson, Disney Consumer Products


CATALYST FOR CHANGE (UNDER 500 EMPLOYEES)

Dr. Amanda Gummer, Fundamentally Children

Genna Rosenberg, GennComm

Juliana VanLaanen, 2MamaBees

Katie Goldstein, SuperAwesome

Lisa Boatman, Exploding Kittens

Nana Bouwens,Tears R us

Rachele Harmuth, MESH Helps and CrunchLabs


CATALYST FOR CHANGE (OVER 500 EMPLOYEES)

Alex Yee, Disney

Arianna Ryan, Asmodee

Carolina Giuga, LEGO Systems, Inc.

Kate Zahra, Moose Toys


COMMERCIAL EXCELLENCE

Amy Sullivan, Cloudco Entertainment

Ashley Emig, Melissa & Doug, Spin Master 

Carrie Mueller, VTech Electronics North America

Celica Costantino, Ageless Innovation

Chelsea Wood, Relatable

Daniela Cavinatto, LEGO Systems, Inc.

Emily Maclennan, Moose Toys

Fiona Hardie, Amazon

Holly Sestak, Disney

Lauren Adelsberger Harmer and Megan Fenningham, Jazwares

Megan Sapin, Bandai Namco Toys & Collectibles America

Sara Humphreys, Hasbro, Inc.

Tara Gartman, Paramount Consumer Products & Experiences

Tara George, Mattel

Tracy Rapose, Just Play


DESIGNER/INVENTOR - CORPORATE

Audrey Freda Tam, Moose Toys

Brianna "Bree" Woodward, Asmodee

Danielle Gleason, CrunchLabs

Emma Peat, Spin Master

Harmony Hines-Slattery, Disney Parks

Jihye Kim, Just Play

Kate Fakonas, Hasbro, Inc.

Mari Sunderland, LeapFrog Global/VTech

Michele Adamsen, Playmates Toys Inc.

Miya Kim, Jazwares

Rebecca Shipman, Mattel

Stephanie Kraus, Universal Products & Experiences

Sung Park, Disney Licensing




DESIGNER/INVENTOR - SMALL BUSINESS / ENTREPRENEUR

April Mitchell, 4A's Creations, LLC

Carla Schneider, WubbaNub

Ellie Dix, The Dark Imp

Morgan Uhl, Knobēz

Sally Connolly, Napa Valley Toys USA

Serena Fadlun


DIGITAL INNOVATOR

Amanda Muller, Paramount Consumer Products & Experiences

Christine Tran, Amazon

Daisy Ritz, Exploding Kittens

Jess Kirkman, Mattel 

Katherine Schober, Jazwares

Lindsey Pitts, LEGO Systems, Inc.

Marjory Laymon, Hasbro, Inc.

Ray Billings, The Op Games


EMERGING TECHNOLOGY LEADER

Aditi Mittal, Amazon

Carrie Buse, Mattel

Deborah Stallings Stumm, FUNfluential

Hannah Grant, SuperAwesome

Kristin Size, LEGO Systems, Inc.


INBOUND LICENSING

Amy Jarashow, Paramount Consumer Products & Experiences

Charlotte Payne, Cloudco Entertainment

Donyelle Evans, Mattel

Hollie Holmes, Moose Toys

Kathleen Lin Wo, LEGO Systems, Inc.

Kathryn Hardy, Just Play

Marianne James, Hasbro, Inc.


LICENSING AGENT / AGENCY

Carla Silva, King Features - a unit of Hearst

Heidi Schwartz, Universal Branding & Media

Laurie Smith, The Brand Liaison


MARKETING VISIONARY

Audrey Cao, The Woobles

Elizabeth Ing, Entertainment Earth 

Estelle Vareilles, Asmodee

Georgia Manolas Walker, Playmates Toys Inc.

Holly Koval, Spin Master

Jillian Schumacher, Brotherwise Games

Julie Poulter, Moose Toys

Karen Balduf, VTech Electronics North America

Katie Buford, Mattel

Kelly Ryan, Amazon

Kristeen Tibbits, Cloudco Entertainment

Meghan Quinn, Just Play


MENTOR OF THE YEAR

Alysha Curtis, Moose Toys

Jessica Shultz, Just Play

Jill Strain, LEGO Systems Inc.

Karen Branson, Relatable

Laura Christy, Jazwares

Morgan Renken, Entertainment Earth

Tal Schrieber, Spin Master


PR EXCELLENCE

Caleigh Anthony, Spin Master

Elisa Martinez, Mattel

Elizabeth Foster, Licensing International

Lucy Silag, Amazon

Rachel Sandler, Paramount Consumer Products & Experiences

Sara Rosales Montalvo, Jazwares


RISING LEADER (UNDER 500 EMPLOYEES)

Audrey Torrence, Basic Fun, Inc.

Berit Ginsberg, King Features - a unit of Hearst

Haley Hinshaw, CrunchLabs

Joyce Sprau, Creata (USA) Inc.

Kellee Vopelak, Exploding Kittens

Liz Starry, Relatable

Michelle Hawthorn, Born To Play


RISING LEADER (OVER 500 EMPLOYEES)

Angie Oung, Moose Toys

Catherine Sutherland, Paramount Consumer Products & Experiences

Deborah Strumpf, Mattel

Elaine Chase, Ravensburger

Jackeline Gonzalez, Universal Products & Experiences

Jayme Thompson, Just Play

Jennifer Nelson, LEGO Systems Inc.

Megan Margolis, Hasbro, Inc.

Minna Seifert, Spin Master

Serina Fignole, Jazwares

Taylor Mason, Amazon

Tiffany Lavery,  VTech Electronics North America


SMALL BUSINESS ENTREPRENEUR OF THE YEAR

Brea Brand, CONNETIX

Heather O'Neill, 9th Level Games

Helen Smith, Roo & You™

Justine Tiu, The Woobles

Kusuma Reddy, The Culturorama

Macy Schmidt, Overture Global Entertainment

Marjorie Spitalnik, Little Rebels

Rachel Neill, Figgy


UNSUNG HERO (UNDER 500 EMPLOYEES)

Aly Ard, CrunchLabs

Amy Baker, Exploding Kittens

Ashlee Virtue, Relatable

Cheyanne Huke, Crazy Aaron's Puttyworld

Christina Smith, Miniature Market

Gabi Mattinson, Cloudco Entertainment

Helen Xu, The Woobles

Maria Ungaro, Licensing International


UNSUNG HERO (OVER 500 EMPLOYEES)

Cameron Brown, Amazon 

Céline Bucki, Asmodee

Kathy Casey, Mattel

Katie Generazio, Hasbro, Inc.

Keren Globus, Jazwares

Libby Birch, Moose Toys

Stephanie Fischer, Bandai Namco Toys & Collectibles America Inc.

Stephanie North, Just Play

Tina Colantuono, LEGO Systems Inc.


WIT CHAMPION

Gabby Diaz, LEGO Systems Inc.

Julien Sharp, Asmodee

Robin Darling, Mattel

Stacy Lewis, StacyLoo

Stacy Liebensohn, The Toy Association




MEDIA CONTACT:

Angelina Castro

Executive Director, Women in Toys, Licensing & Entertainment

T: 310.894.6270

E: angelina@womenintoys.com

ABOUT WOMEN IN TOYS, LICENSING & ENTERTAINMENT

Founded in 1991, Women in Toys, Licensing & Entertainment (WIT) / The WIT Foundation is a 501(c)(3) non-profit organization whose mission is to advance women through leadership, networking and educational opportunities. WIT serves and supports women at all stages of their careers, from entrepreneurs and startups to seasoned industry veterans. The WIT Foundation grants scholarships to deserving students enrolled in industry-related undergraduate programs. WIT has 25 chapters throughout the U.S., Canada, Hong Kong, France, the UK and Australia, with liaisons in Finland, Germany, India and Lebanon.

Sign up for our weekly WiT iNSIDER newsletter to keep up with WiT news, events, webinars, programs and more.

Women in Toys, Licensing & Entertainment (The WiT Foundation) is a 501(c)(3) non-profit organization and global community that champions and advocates for the advancement of women through leadership, networking and educational opportunities.

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