5 Tips to Get Your Digital Product Pitch Sold
In an increasingly remote world, digital product pitches have risen to prominence as an effective method to sell your idea to retailers, agents, and manufacturers alike. Whether you’re an entrepreneur or an inventor, it can be an intimidating process to pitch your product, especially remotely. In the WiT Webinar “How To Create Digital Product Pitches That Sell,” Azhelle Wade, founder of The Toy Coach, outlined the best practices of digital product pitching that will help you feel more confident about your pitch and get your products sold. Read on to learn the key takeaways that will make your next remote pitch successful.
Choose a format that will be most relevant to your audience. A digital product pitch essentially tells the story of your product concisely and sells your product to whoever you are pitching to. Two popular formats include the one-sheet and the PowerPoint presentation. While both are affordable and fast options to get your information across to the viewer, there are differences you should consider. A one-sheet is more general, so you can send them to multiple retailers or manufacturers to give them a taste of what your product is all about and the preliminary information needed to consider taking on your product. A PowerPoint presentation goes into more depth than a one-sheet and can provide an opportunity to tell a complete story of your brand and the development process behind your product. In addition, a PowerPoint can include wholesale information, packaging and display details, as well as your vision for the future of the brand.
Up the visual appeal of your pitch with solid branding and distinct logos. A one-sheet, in particular, requires a strong visual appeal to convey your product information and brand. To elevate your pitch, have your logo clearly visible, and if you’re using additional elements, match the style to the logo to make your pitch look more refined. To remain consistent, think about your target audience and what would appeal to them — what visuals can enhance the pitch without taking away from your product.
Create a clear product description that explains what you’re pitching. This description should include what your product is, who will want this product, and what the customer is getting for the retail price. If your product comes in multiple parts or needs assembly, break down the specifics of what is included. You can also explain how the product will be used by your consumers or suggest ways to interact with the product.
Include appealing lifestyle photos for your target market and the product image. Lifestyle photos must align with your brand identity and, ideally, show your market and how they will interact with your product. When a buyer is looking at your lifestyle images, you want them to imagine which of their customers will gravitate towards this merchandise.
Incorporate packaging specifications and case pack information. If a buyer is interested in your product, they need to be able to visualize selling it in their stores, and they will consider the packaging size in relation to shipments and storage. Provide accurate package sizing so buyers can come up with projections of whether or not this item will fit well within their stores. The case pack information does not need to be as detailed as the packing, as buyers often change these to their specifications.
While it can be nerve-wracking to pitch the inventions or designs you’ve worked so hard on, digital product pitches are a powerful way to promote your products remotely to agents, manufacturers, and retailers. As Azhelle said in the webinar, “…sometimes we fall so in love with our product, that we forget that we have to sell it.” But keeping in mind these tips will help ensure your success.
This blog is inspired by WiT Webinar ‘How To Create Digital Product Pitches That Sell.’ Watch it on WiT’s Webinar archive HERE.