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Jun 12, 20194 min read
Regulatory Considerations for Online Toy Sales
By: Ellen Metrick, Human Factors Specialist, UL LLC Recent events in the toy industry have dramatically changed toy distribution forever....
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Nov 4, 20183 min read
Five Musts for Making ‘Magic’ on Social Media
Whether it’s for a $1 billion+ preschool brand, a top-rated TV series or a thriving toy, tech or consumer products company, following...
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Aug 28, 20183 min read
Why Keeping Your Big Idea Secret Is a Bad Idea
Guest post by Gina Waldhorn, President of Quirky On your entrepreneurial journey there comes a moment – many moments in fact – when we’re...
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Nov 6, 20173 min read
You Had Me at Hello: 8 Tips to Network Like a Boss
Posted by Mary Kay Russell, WIT Executive Director Mary Kay Russell has worked in the toy industry in multiple roles as an inventor,...
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Oct 30, 20173 min read
Job Interview Tips: Do’s & Don’ts
Interviewing for a job is statistically proven to be one of the most anxiety-inducing events in a professional’s life. In fact, according...
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Sep 15, 20172 min read
Let’s Party! A Successful Special Event Can Be a Blast for Your Brand
This article is part of the WIT Empowerment Day Mentorship Series, which provides insight and advice from top toy industry experts....
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Aug 31, 20174 min read
Self Produce or License Your New Concept: Two Roads Diverged in a Yellow Wood
This article is part of the WIT Empowerment Day Mentorship Series, which provides insight and advice from top toy industry experts....
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