How She Did It: Kate Karcher-Clark, Founder of YOTTOY

November 12, 2018

Guest Post by:  Kate Karcher-Clark, founder of YOTTOY Productions, Inc. My passion for toys and design came at an early age in Memphis, TN, as the youngest of six children with a resourceful mother. As a child, I shopped with my mom and noticed all of the beautiful stuffed animals in “fancy stores” and longed…

Five Musts for Making ‘Magic’ on Social Media

November 4, 2018

Guest post by: Alison Grand, Founder and President, Grand Communications, Inc. Previously published on Whether it’s for a $1 billion+ preschool brand, a top-rated TV series or a thriving toy, tech or consumer products company, following these basic guidelines will help you build and maintain an active and engaging social media presence that makes…

WIT Empowerment Day 2018 – Our Best One Yet!

October 13, 2018

Our 6th WIT Empowerment Day is in the books! Feedback is still coming in from mentors and mentees alike, and we couldn’t be happier to hear from so many about what a powerfully enriching day it was. With 25 simultaneous one-on-one mentor sessions with industry experts, dozens of private product pitches with Hasbro, Spin Master,…


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Toy Safety 101: Navigating the Complex World of U.S. Product Safety Requirements

Build a Winning Media Plan to Drive your Retailer Sell In and Consumer

The Internet of Toys: Kids, Connected Toys and Smart Homes

eCommerce 101: The World’s Product Catalog & How to Leverage It


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